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597: Scale Your Food Blog By Hiring a Professional Food Blog Photographer (+How to Make a Career in Food Blog Photography) with Melodee Fiske
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In episode 597, Megan chats to Melodee Fiske about how food bloggers can hire a trained food photographer to scale their business and why it’s important to hire a specialised photographer.
Melodee is the creator and owner of Pretty Focused. She’s a wife, homeschool mom and a second grade teacher turned food photographer. Melodee started working as a food photographer for food bloggers in 2016. In 2017, she started to have friends ask her to teach them how to do it too, so she did, and that's when Pretty Focused was born. Since then, she’s had over 1,000 students join Pretty Focused to learn how to photograph food for food bloggers. Melodee connects them with potential clients inside their marketplace when they graduate. Over the last 3 years, 69% of our grads reported making $50,000+ working as food photographers for bloggers.
In this episode, you'll learn about the benefits of outsourcing food photography, the strategies Melodee teaches in her Pretty Focused course, and how to become a trained food photographer to generate extra income.
Key points discussed:
- Hiring out photography is not a weakness: It is a strength that allows you to focus on growth and vision for your business.
- Communication is key when handing over your brand's photography: Effectively communicating your brand and vision ensures the photographer can represent your blog well.
- Pretty Focused teaches photography skills tailored for food bloggers: The course covers a variety of photography skills specific to the needs of food bloggers.
- Pretty Focused provides coaching and community support: In addition to photography training, the course includes coaching and a supportive community.
- Graduates earn significant income: Many graduates have been able to make substantial income working as food photographers for bloggers.
- The Buyers Club connects trained photographers with food bloggers: This community facilitates connections between food bloggers and qualified photographers.
- Outsourcing photography enables business expansion: Some bloggers have been able to start additional sites due to the ability to outsource their photography.
- Make decisions based on your unique business needs: Avoid basing decisions solely on what others think and focus on what is right for your specific business
Connect with Melodee Fiske
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