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95. Hiring for Growth: Who You Need on A Productive Marketing Team
Manage episode 440417808 series 3559424
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When building a marketing team, which role do you think is more critical: executors or strategists? How do these roles contribute to overall success?
In this episode of Roadmap to $1 Million, we dive deep into the anatomy of powerhouse marketing teams! We’ll break down the dynamic duo of executors and strategists, revealing why your very first marketing hire should be an executor. This crucial move allows you, the business owner, to zero in on high-level strategy without getting bogged down by daily tasks.
But that’s not all—we’ll also tackle the age-old debate: in-house versus outsourced marketing. Discover the hidden advantages and potential pitfalls of each approach, and learn why keeping core functions in-house can supercharge your alignment with business goals.
As the high-stakes Q4 looms on the horizon, it's the perfect time to scrutinize your marketing strategies and scout for the talent that will catapult your success. Tune in and gear up to transform your marketing game!
Listen to the episode to learn:
The composition and structure of marketing teams
The roles of executors (implementers) and strategists (guiders)
The importance of hiring a first marketing team member as an executor
The distinction between in-house marketing teams and outsourced services
How to align the first hire's skills with specific marketing needs
Ways to evaluate marketing strategies as the business approaches Q4
Insights on effective team dynamics and collaboration in marketing efforts
& so much more!
Check out the Show Notes:
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize
Watch this to Increase Sales and Maximize Your Impact:
Grab a free resource:
QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz
Plan for Success: Your Annual & Quarterly Marketing Guide:
Catch past episodes and show notes:
https://www.StacyZeal.co/Podcast
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO
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