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Innhold levert av Rachel Downey. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Rachel Downey eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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How Do Brand and Culture Intersect? [with Cast & Crew’s Alex George]

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Manage episode 407327677 series 3559430
Innhold levert av Rachel Downey. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Rachel Downey eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

What happens when a brand has a really good culture and a really good brand? What kind of impact can they have? What’s the intersection there?

Rachel turns to content strategy expert, Alex George. Alex has led brand and digital marketing strategy for powerhouse brands—think Meta, PayPal, Huffington Post, and Tech Crunch in collaboration with global consumer brands like General Mills, Unilever and Coca-Cola. He currently looks after brand strategy and growth for Cast & Crew, a leading payroll-, accounting- and HR solutions partner for the film, tv, streaming, and live entertainment industries.

His answer? The sky is the limit. Corporate brands may get a bad rap, but they can influence culture at scale for the better. Press play to hear his take.

Link up with Alex: https://www.linkedin.com/in/alexjgeorge/

Have a question for Rachel? https://www.speakpipe.com/vmswithrachel

Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts

  continue reading

42 episoder

Artwork
iconDel
 
Manage episode 407327677 series 3559430
Innhold levert av Rachel Downey. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Rachel Downey eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

What happens when a brand has a really good culture and a really good brand? What kind of impact can they have? What’s the intersection there?

Rachel turns to content strategy expert, Alex George. Alex has led brand and digital marketing strategy for powerhouse brands—think Meta, PayPal, Huffington Post, and Tech Crunch in collaboration with global consumer brands like General Mills, Unilever and Coca-Cola. He currently looks after brand strategy and growth for Cast & Crew, a leading payroll-, accounting- and HR solutions partner for the film, tv, streaming, and live entertainment industries.

His answer? The sky is the limit. Corporate brands may get a bad rap, but they can influence culture at scale for the better. Press play to hear his take.

Link up with Alex: https://www.linkedin.com/in/alexjgeorge/

Have a question for Rachel? https://www.speakpipe.com/vmswithrachel

Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts

  continue reading

42 episoder

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