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What are the Core Tenets of Storytelling for Long-Lasting Brands? [with Voiceflow's Kristin Hillery]
Manage episode 407327673 series 3559430
Innhold levert av Rachel Downey. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Rachel Downey eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
As Rachel grows her own company and brand, she’s often investigating what makes the best brands the best. What makes brands stand the test of time?
Enter Kristin Hillery, Head of Brand and Content at Voiceflow. She’s been crafting and strategizing brand-defining content for over a decade.
Her answer? Take inspiration from what left an impression on you as a kid. Even (or especially?) if that impression is left by a talking toaster. Tune in to the episode to find out what she means.
Link up with Kristin: https://www.linkedin.com/in/kristinhillery/
Have a question for Rachel? https://www.speakpipe.com/vmswithrachel
Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts
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