054: The Rise of eCommerce in Non-Retail Industries, Loyalty & Women in Tech with UK AVP of OSF Oana Dereli

Salesforce Commerce Cloud Innovations

Join us for a conversation with the incredible Oana Dereli from OSF Digital as she brings her unique expertise in e-commerce loyalty and women's advancement in tech to the forefront. Oana’s double-edged sword of engineering prowess and sales acumen, coupled with her leadership role in the OSF Women's Network, paints a vivid picture of women's essential roles in the tech and retail sphere. Prepare to be captivated by her passion as we celebrate women's achievements and discuss the innovative master classes OSF offers to push boundaries on personal and professional growth.

We also take a dive into the future of retail, where AI isn't just a buzzword but a game-changer in creating personalized shopping experiences and even fulfilling predictions such as same-day delivery. Learn how AI is no longer just a tool but a revolution driving retail forward, urging brands to adopt bold, customer-centric innovations to stay competitive. The path to tech success is often unexpected, and we wrap up by reflecting on surprising career journeys, including Oana’s own, reminding us to embrace the opportunities that keep us at the cutting edge of a constantly evolving industry.

Don't miss out on these insights and more!

Show Highlights:

• The impactful role of women in tech and e-commerce.
• The evolution of e-commerce loyalty programs and their increasing significance for retailers in enhancing customer experience and retention.
• OSF Digital's contributions to Commerce Cloud.
• The integration of AI in retail, automating development processes, personalizing customer experiences, and more.
• The concept of connected commerce and the importance of integrating various customer data points for a seamless omnichannel experience.
• The significance of internal organizational collaboration across departments.

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Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.