001: BlendJet® Turns Household Appliance into a 9-Figure Category King with Ryan Pamplin

Ten Years In The Making

Today, I’m talking with Ryan Pamplin, Co-Founder and CEO of BlendJet® — the fastest-growing blender brand in the world.

While Ryan has a long track record of success building startups, this one is completely knocking it out of the park. The fully bootstrapped company was launched in 2018 and, within 4 years, became a 9-figure business serving more than 5 million customers.

In today’s episode, Ryan shares the company’s origin story and how a freak accident shifted his priorities and motivated him to create something that would inspire people to live longer and healthier lives. The BlendJet® was born, turning a household appliance into a category king and giving the fast-food industry a run for its money.

You’ll hear us talk about finding product-market fit, bootstrapping vs. raising money, valuations, preparing for acquisition deals, and more.

Key Takeaways from Ryan Pamplin

• What is BlendJet®, and what problem is it uniquely solving?
• How Ryan eliminated the competition by turning a household appliance into a category king that now serves 5M+ people.
• Why Ryan declined 7-figures of VC money to stay entirely bootstrapped.
• How to think differently about finding a product-market fit in your industry.
• The value of post-purchase surveys and how to use them to uncover exactly why your customers buy from you.
• Taking less profit in return for making a more significant impact in the world.
• Buying ad inventory at a major discount as the economy takes a turn.
• What’s your startup worth? Learn how investors think about valuations.
• Tips to prepare for a future acquisition deal.