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Moving Sales Enablement to Field Enablement w/ Meganne Brezina
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If you are only focusing on the buying journey and not looking at the value journey, you are leaving vast amounts of money on the table. The data is clear, if you invest time in the revenue enablement model you are 80% more likely to hit their revenue targets and 70% more likely to impact your cross sell and upsell targets.
My guest this week is Meganne Brezina, Senior Director of Enablement at Seismic.
Meganne has over a decade of experience serving global B2B SaaS teams, known for empowering individuals and organizations to reach their full potential.
She is an active participant in the Enablement community and is a member of the Revenue Enablement Society and its Indianapolis chapter, as well as a frequent contributor to The Enablement Squad.
Meganne founded and currently leads the Indianapolis chapter of Women in Sales Enablement and serves on the WiSE global board of directors as a global lead, to help make a lasting impact on the professional growth of women in the industry.
In her current role at Seismic she brings together her extensive Enablement knowledge and leadership skills to drive success for internal and external stakeholders alike.
Tune in today and you'll learn the following, plus MUCH MORE:
- What is required before moving into a revenue model.
- Why competencies, processes, and methodology should be viewed through the lens of “field” and not “sales".
- The importance of setting up enablement team structure and skillsets to support a field model.
As Meganne says: “You need to really understand the revenue engine in your company only then are you going to be able to have conversations with senior leadership that they will respect." ‼️
Tune in to the full episode today and subscribe to get more episodes like this! 🎧
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