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Escaping the Rat Race: Holding Marketing Agencies Accountable | The Weeks Weekly Season 3 Ep.2
Manage episode 443376440 series 3560109
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In this episode of The Weeks Weekly, Ed Weeks Jr. announces the shutdown of HV Media Group and explains why he's pivoting from being a marketing service provider. After witnessing countless bad players in the marketing world, Ed is now positioning himself and Weeks Consulting Group to be the accountability partner businesses need to ensure their marketing agencies are delivering real results.
He also shares insights on the following:
- Why most marketing metrics are vanity numbers and don’t actually impact your business.
- The new model for Weeks Consulting Group, focusing on holding outsourced agencies accountable for actual ROI.
- Key questions every business should ask their marketing agency to ensure they're delivering on their promises.
- How businesses can align their marketing, sales, and finance strategies to optimize growth.
If you’ve ever felt frustrated or misled by a marketing agency, this episode is for you. Listen in for tips on how to protect your business from the fluff and ensure you’re getting real value from your marketing investments.
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