Boosting Engagement and Revenue with Newsletters: Insights from Dan Oshinsky
Manage episode 407441722 series 3560277
Dan Oshinsky, founder of Inbox Collective, is one of the foremost experts on building, growing and monetizing newsletters. Oshinsky discusses how email newsletters remain a powerful tool for local newsrooms to build an audience and generate revenue, best practices for creating successful newsletters, and the benefits of AI-powered tools for writers. Oshinsky provides examples of successful newsletters and offers advice on how local newsrooms can grow their audience and provide value to paying subscribers.
Episode chapters:
(02:11) - Why should people care about newsletters in 2023?
(07:48) - Accidentally becoming an email power user and newsletter expert
(12:40) - Translating lessons from large national brands to smaller local publications
(14:55) - Local newsroom success stories
(19:56) - Building relationships via different types of newsletters
(24:38) - What is the jobs-to-be-done for your newsletter?
(28:17) - Optimizing your newsletters
(33:13) - Pricing newsletter ads
(37:54) - Paid and subscriber-only newsletters
(43:37) - AI in the newsletter space
(48:12) - Rapid-fire questions
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