#21. Q&A: How to Beat the algorithm and other questions answered

The Artist's Guide to Business

In this Q&A episode, Kay responds to various questions submitted by artists through an email newsletter, covering topics vital for artists looking to focus on their craft without distractions, find customers, understand the importance of pricing consistency, the pros and cons of turning art into a business versus keeping it as a hobby, and how to "beat" the social media algorithms. Kay offers actionable advice on how to make art a priority, identify and engage with potential customers, maintain consistent pricing, and the benefits of treating art as a business. Additionally, tips on how to effectively use social media and email marketing to reach and retain an audience are discussed. The episode emphasizes the importance of clear goal setting, understanding one's audience, and the benefits of building a dedicated community through art. 00:00 Welcome to the Q&A Episode! 01:15 Why Join the Email Newsletter? 03:14 Diving into Your Questions: Focusing on Art Without Distractions 08:57 Finding Your Customers & The Importance of Consistency 16:36 Pros and Cons of Turning Your Art into a Business 26:37 Email Marketing Insights: Landing Pages vs. Opt-ins 28:26 Beating the Social Media Algorithm for More Views 36:24 Final Thoughts & The Power of Email Lists