#23 Navigating the Shift: From Social Media to Email in the Artist’s Journey

The Artist's Guide to Business

Welcome to today's episode where I delve deep into the evolving dynamics of social media for artists and the undeniable power of nurturing an email list. Waking up to a snowy April morning, I felt inspired to record from the sunlit comfort of my sunroom, sharing personal reflections and seasoned insights from a decade of thriving as an independent artist.

In today's discussion, I explore the significant changes in social media platforms like Facebook and Instagram since my career began, highlighting how their shifting algorithms have impacted visibility and engagement for artists. I contrast this with the enduring value and control offered by building and maintaining an email list—a tool that allows artists direct and uninterrupted access to their audience, bypassing the whims of social media algorithms.

Episode Highlights:

• [2:15] - Reflecting on unexpected snow in April and the serene morning views from my sunroom.
• [4:00] - Ten years as an artist: Highs, lows, and the financial realities of creative independence.
• [10:20] - A nostalgic look back at social media's golden era and its evolution into a pay-to-play platform.
• [15:35] - Discussing the personal shift towards prioritizing email over social media for a more sustainable connection with my audience.
• [21:45] - The stark reality of content creation for social media vs. the ownership and personalization possible through email marketing.
• [28:30] - Anecdotes from my career about the long-term benefits of an engaged email list and why it's an indispensable business asset.
• [35:00] - The psychological toll of social media and the healthier alternatives for digital engagement.
• [40:55] - Tips on integrating social media use with email marketing strategies to optimize audience engagement without compromising mental well-being.

Links & Resources:

• [Link to recommended resources for building effective email marketing strategies]
• [Join our email list for exclusive updates and insights]

Whether you're an artist struggling with social media or looking for more authentic ways to connect with your audience, today's episode offers valuable perspectives on balancing digital presence and mental health. Remember to rate, follow, and share if you found our discussion enlightening. Your support helps us reach more artists like you. Let’s keep creating and connecting, one email at a time! 💌