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156. Programmatic Curation, AI, and Global Collaborations with Seika Media
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Innhold levert av Helene Parker. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Helene Parker eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Join us as media industry veteran John-Paul graces the Programmatic Digest podcast, sharing his wealth of experience from Mindshare, Dennis Publishing, and Gameloft. We start on a light note with a chat about England's whimsical weather before diving into the fascinating world of programmatic curation. John-Paul sheds light on the value of curated deals, emphasizing their role in saving time and incorporating expert knowledge to enhance media strategies.
We also reveal how our media strategies have outperformed traditional methods, with a notable case study involving an automotive brand that saw significant gains through our contextual targeting. This episode highlights our approach to diversity, equity, and inclusion, and how consolidating SSPs can create impactful campaigns. John-Paul also addresses common misconceptions in the industry, such as the fallacy that longer hours mean higher productivity, and stresses the importance of wellness, continuous learning, and mentorship in maintaining expertise.
Additionally, the conversation explores the evolving role of AI in media and the irreplaceable need for human oversight in optimizing and strategizing. Wrapping up, John-Paul and Eleni discuss their global reach and ongoing collaborations, with exciting plans to visit New York and Austin. Be sure to check the show notes or YouTube description for all the resources and insights shared in this episode.
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About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
We can help 2 ways:
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Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp:
(00:02) Demystifying Programmatic Consulting and Outsourcing
(03:37) Marketing Agency Services Explained Simply
(10:42) Effective White Labeling in Agency
(13:36) Programmatic Consulting
(18:41) Unlocking Career Potential Through Transferable Skills
(26:17) Career Success and Specialization in Industry
New Reach and Frequency® program starting in August! Sign Up Here:
The 7 Weeks Live Program Learn How To Optimize Your Programmatic Campaign in 15mins or Less https://www.reachandfrequency.live/pages/optimizationchecklist
Meet Our Guest:
John-Paul Burke
Meet The Team:
Hélène Parker - Chief Programmatic Coach
Learn Programmatic
Manuela Cortes - Co-Host
Programmatic Digest In Espanol
Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn
Training Roadmap Sample Request:
https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link
Join our next training program by signing up to our waitlist below:
https://www.heleneparker.com/waitlist/
Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
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