Navigating Multi-Million Dollar Ad Budgets with Multiple Agencies

Contrary to Popular Opinion

In this episode, Todd and Kelly sit down with Karen Kelly, former head of marketing for UPS, where she spent over 22 years managing multi-million-dollar marketing efforts.

Karen shares her insights on building lasting, collaborative relationships with agencies, stressing the importance of clear communication and proactive engagement to drive business results.

She delves into the challenges of navigating agency turnover and the necessity of working with partners who truly invest in your brand's success.

The conversation also touches on how to balance agency fees with value, while keeping strategies innovative and aligned with long-term business goals, all without falling into complacency.

Chapters:

• 00:00:00 - Setting the Stage: Introducing Karen Kelly and the Power of Long-Term Marketing Leadership
• 00:01:10 - Karen Kelly’s Leadership in Franchise and Consumer Marketing
• 00:02:34 - Strengthening Agency-Client Relationships for Better Outcomes
• 00:05:02 - Overcoming Challenges in Managing Large-Scale Agency Partnerships
• 00:07:01 - The Value of Long-Term Agency Relationships in Driving Results
• 00:10:15 - Finding the Right Balance Between Agency Fees and Value
• 00:19:22 - Ensuring Transparent Communication to Maximize Agency Effectiveness
• 00:27:10 - Key Advice for Executives Managing Complex Marketing Teams
• 00:29:25 - Final Thoughts for Marketing Leaders

Links and Resources:

• Karen Kelly on LinkedIn
• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja De Digital

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