How to Prepare Your Business for the Holiday Season

Make Space For More

Episode Summary

In this episode of the Make Space for More podcast, host Melissa Swink discusses three practical strategies for preparing your business for the holiday season. She emphasizes the importance of setting clear intentions, planning for time off, ensuring operational coverage, and determining your top priorities to finish the year strong. Tune in to learn how to navigate the busy holiday season with balance and joy!

Key Highlights:

• It’s important to prepare your business early for the holiday season.
• Set clear intentions for the final months of the year.
• Plan for time off and ensure operational coverage.
• Ask your team and clients about holiday availability.
• Pick a few top priorities for the end of the year.
• Maintain consistent marketing efforts during the holiday season, but make sure content is easily digestible content for your audience.

About Melissa:

Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.

Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.

Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more!

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