How Can You Create Marketing That Sticks? (with James I. Bond) The Content Brief podcast

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Innhold levert av Scott Murray. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Scott Murray eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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How Can You Create Marketing That Sticks? (with James I. Bond)

2M ago 29:10

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MP3•Episoder hjem

Innhold levert av Scott Murray. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Scott Murray eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Ever wonder why some slogans, product names or ads stick in your head while others fade away? James I. Bond does, and he's written a book about it called Brain Glue. In today's episode, he shares:

Why some ads make you flinch
How a clever name can turn a copycat product into a goldmine
Why men might want to buy a "Lawnmower" for their bathroom
How fire helped a company boost its business
Why rhyming, honesty and being blunt are good messaging strategies

These concepts and more stick to our brains because they connect to it where decisions really happen.

James' website - YesBrainGlue.com

James' book - Brain Glue on Amazon

James on LinkedIn - James I. Bond

… continue reading

13 episoder

Artwork

How Can You Create Marketing That Sticks? (with James I. Bond)

The Content Brief

published 2M ago

Del

MP3•Episoder hjem

Innhold levert av Scott Murray. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Scott Murray eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Ever wonder why some slogans, product names or ads stick in your head while others fade away? James I. Bond does, and he's written a book about it called Brain Glue. In today's episode, he shares:

Why some ads make you flinch
How a clever name can turn a copycat product into a goldmine
Why men might want to buy a "Lawnmower" for their bathroom
How fire helped a company boost its business
Why rhyming, honesty and being blunt are good messaging strategies

These concepts and more stick to our brains because they connect to it where decisions really happen.

James' website - YesBrainGlue.com

James' book - Brain Glue on Amazon

James on LinkedIn - James I. Bond

… continue reading

13 episoder

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