AI in Marketing: Priscilla McKinney on Creativity, Ethics, and Strategy

Simple Tech Talk

In this episode, we engage in an inspiring conversation with Priscilla McKinney, CEO of Little Bird Marketing and author of Collaboration is the New Competition. Priscilla dives deep into the power of cross-pollination in business and how AI is opening up new ways for creativity and collaboration. The discussion also covers AI's role in strategic decision-making, enhancing marketing efforts, and addressing ethical considerations in the tech world. Learn how AI can serve as a valuable tool to spark ideas, drive productivity, and adapt to the ever-changing business landscape.

Chapters:

• 00:08 - Introduction to Priscilla McKinney and her work at Little Bird Marketing
• 01:46 - Priscilla’s journey: from adapting to different cultures to building a marketing empire
• 03:08 - The power of cross-pollination in business and how AI enhances collaboration
• 05:04 - AI’s role in sparking creativity in marketing and business development
• 08:09 - Addressing the ethical implications of AI and bias in marketing
• 10:52 - Why businesses shouldn’t wait for AI to be perfect before adopting it
• 12:27 - How Priscilla personally uses AI in her day-to-day life
• 15:19 - Future trends: AI's impact on marketing and market research
• 18:13 - The evolving role of AI in enabling data analysis and enhancing productivity
• 20:52 - The future of work: how AI will displace some jobs but create new opportunities
• 22:11 - Priscilla’s advice for entrepreneurs: the importance of networking and cross-disciplinary connections

Links and Resources:

• Priscilla McKinney on Linkedin
• Little Bird Marketing Website
• Taran Agarwal on LinkedIn
• Simplify Tech Website