The B2B Growth Hacking Playbook podcast

"The B2B Growth Hacking Playbook" dives into the B2B landscape, covering go-to-market channels, operational efficiency, growth strategies working right now, AI-infused workflows, market trends, partnership channels to accelerate growth - and more. Follow the weekly journey as we uncover: - Why growth strategies fail - Unlocking hidden revenue streams - Avoiding expensive B2B mistakes - Maximizing growth hacks that aren't tapped yet - Optimizing for ROI and profitability - Overcoming growth plateaus - Strategic priorities that B2B executives count on - Scaling strategies - Pivots and new GTM channels - Maintaining competitive edge If you like the show, make sure you subscribe for weekly deep dives and get smarter one week at a time.

The B2B Growth Hacking Playbook

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The B2B Authority Creator Playbook Unpacked (130K+ LinkedIn Followers) w/ Pierre Herubel (#14) 56:36

for 23 dager siden56:36

56:36

Social networks are getting dumbed down every week - and even the titan of B2B - LinkedIn - is adopting clickbait, viral techniques, short reels, and tons of principles aligned around chasing eyeballs and likes vs. authenticity and content. Pierre Herubel, a serial entrepreneur, veteran B2B LinkedIn creator, a former agency owner with a successful exit, and community builder with over 130K+ LinkedIn subscribers, explains his approach to building authority and actively engaging a B2B audience. In this episode of the The B2B Growth Hacking Playbook, you’ll learn: Pierre's content playbook and the core pillars of building genuine content Establishing authority around value and know-how (and not clickbait) Targeting your ICP with 10X content, attracting CXOs and executives of 8-figure businesses and above The role of infographics, newsletters, and long-form content Common challenges in LinkedIn strategies and practical solutions How to develop a content-led business and a strong personal brand Balancing engagement with professional expertise If you're tired of viral content hacks unrelated to closing actual revenue, this episode is for you. Tune in and learn how high-quality content positions you as an industry expert and generates leads that actually convert.…

The B2B Growth Hacking Playbook

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The 2025 LinkedIn Strategy Toolkit w/ Alex Boyd (#13) 58:17

for 7 weeks siden58:17

58:17

As a busy B2B leader, you know LinkedIn is critical for building connections and driving revenue—but who has the time to manage it effectively? Meet Alex Boyd, founder of Aware—a LinkedIn management tool built to help professionals like you save hours while achieving better results. 🚀 Here’s what we cover: How Aware saves time while driving growth on LinkedIn The essential habits of top LinkedIn creators Why most engagement strategies fall flat—and how to fix them Predictions for the future of LinkedIn's algorithm and engagement trends If you’re an executive, entrepreneur, or SaaS founder looking for smarter ways to grow your LinkedIn presence and build meaningful relationships, this episode is for you. 🎯 Ready to take control of your LinkedIn strategy? Try out Aware today and discover how it can transform the way you engage, connect, and grow on LinkedIn!…

The B2B Growth Hacking Playbook

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The Cold Email 2025 Playbook Running Millions of Emails w/ Alexander Ivanov (#12) 49:54

for 8 weeks siden49:54

49:54

Forget generic email templates—Alexander Ivanov, co-founder of HyperGen shares the secrets to writing cold emails that land deals. Learn how to craft powerful sales playbooks, leverage AI tools like Clay, and stay ahead in today’s competitive B2B market. 🔑 Here’s what we cover: How to improve cold email deliverability to boost response rates. The importance of creating offers that resonate with B2B prospects. Using tools like Clay AI to make email outreach smarter and more personalized. Effective ways to build a lead generation pipeline that drives results. 💡 If you’re a B2B marketer, sales consultant, or business owner, this episode is packed with strategies to optimize your outreach and grow your revenue. We also discuss LinkedIn retargeting, email automation, and key trends shaping email marketing in 2025. Don’t miss out on our proven tactics for taking your sales efforts to the next level!…

The B2B Growth Hacking Playbook

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B2B Wealth Management, VC Trends and Secondary Markets w/ Angel Hadjiev (#11) 48:56

for 19 weeks siden48:56

48:56

Join us as Angel Hadjiev, Managing Director of SeedBlink, shares a fresh perspective on tech investments and the future of venture capital. With a solid foundation from nearly a decade at Deloitte and hands-on experience in crowdfunding, Angel breaks down the trends reshaping high-stakes investing. We’ll cover: Why MedTech and HealthTech are on the rise, and what’s drawing in everyday investors How SeedBlink is opening doors to high-growth tech startups that used to be reserved for the big players The real differences between B2B and B2C investments—and why B2B is delivering better returns right now The ins and outs of the secondary market: How it works, its benefits, and new options for early exit strategies If you’re a seasoned investor, a tech enthusiast, or just curious about where startup funding is headed, Angel’s insights offer plenty to think about. Have questions for Angel? Drop them in the comments below, and let’s explore new opportunities together!…

The B2B Growth Hacking Playbook

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Top Tier Business Coaching, HoldCos, AI Augmentation, Rev Share Deals w/ James Schramko (#10) 51:11

for 20 weeks siden51:11

51:11

Join business legend James Schramko as he pulls back the curtain on his remarkable journey - from managing Mercedes-Benz dealerships to becoming a top-rated coach for high-impact entrepreneurs. Get an insider's view of Schramko's unique success blueprint, including his "Three Tool Rules" for essential business efficiency and why timing is critical in every growth decision. Schramko demonstrates practical, field-tested strategies to stand out in competitive industries like coaching and consulting. We'll be covering: - Navigating saturated markets and pivoting into new service lines - Developing scalable income streams that drive consistent growth - The performance-based coaching model that delivers real results for clients - The progression of over a decade of business coaching (and different revenue lines) - Revenue-based opportunities and partnership GTM Whether you're scaling an established business or building a brand in today's landscape, these insights can take your strategy to new heights. Drop your questions for James in the comments below!…

The B2B Growth Hacking Playbook

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32 Years In PR: RLM's Chief B2B Earned Media Playbook w/ Richard Laermer (#9) 23:19

for 21 weeks siden23:19

23:19

Public relations is shifting, and few know it better than Richard Learmer, a PR veteran with over 30 years in business. We sat down to dive deep into what makes PR indispensable, even as AI-generated content and automation flood the market. Richard reveals the timeless strategies that still work, why genuine media relationships matter more than ever, and how events and real-world connections are gaining new ground. I prefaced the conversation with the current state of content, media, B2B, and PR several months after our chat in RLM's Manhattan office. This initial conversation left an impression, and we've bundled it into a standalone PR episode as we're heading into a busy Q4 again and right before the voting season. You’ll walk away with insights on: The evolving role of PR in a post-AI landscape How traditional media and real-world events are making a comeback Practical tips for leveraging earned media to stand out in a crowded market The secret sauce to building lasting media relationships in 2024 Don't miss this conversation—it might just change how you think about your marketing strategy this year. Got questions for Richard? Drop them in the comments!…

The B2B Growth Hacking Playbook

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How Visitor Identity is Transforming B2B Marketing: Kwanzoo's SiteStop w/ Mani Iyer (#8) 44:51

for 22 weeks siden44:51

44:51

2024 has been a turning point for B2B marketing - and every progressive B2B company on the planet has been integrating this piece of technology. As organic and social channels have been drying up for many and paid ads performing far less efficiently, maximizing conversion rates and data collection are more important than ever. So while being able to capture company-level account data has been possible for years (albeit not too affordable), progressive products like SiteStop now provide visibility for individual level data - names, email addresses, LinkedIn profiles, and even phone numbers. I sat down to discuss the next stage of B2B marketing with Mani Iyer, the CEO of Kwanzoo. We covered a number of key points around how personal visitor identity is reshaping the way businesses engage with prospects and customers, turning cold leads into warm conversations. Mani shares insights on: The shift from company-level data to understanding individual visitors and their unique journeys. How personal insights can enhance lead generation and nurture relationships effectively. The importance of integrating visitor identity into your marketing strategy for better results. Practical tips for automating processes that save time and improve lead quality. Join us as we explore how this human-centric approach can transform your marketing efforts and foster genuine connections in a digital world. Get ready to rethink your strategy and embrace the power of personal engagement!…

The B2B Growth Hacking Playbook

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Acquiring and Scaling Profitable Agencies - Nasdaq CEO on Onfolio Growth w/ Dominic Wells (#7) 42:05

for 23 weeks siden42:05

42:05

What drives successful agency acquisitions? Dominic Wells, CEO of Onfolio Holdings, dives into the intricacies of acquiring profitable online businesses. With a focus on the unique challenges and advantages of agency ownership, Dominic shares how consolidating diverse teams can create unexpected synergies and foster innovation. One of his latest ventures provides unique opportunities for active angel investors or successful entrepreneurs seeking investing opportunities into profitable companies, including dividend-sharing. I made two investments myself and we cover this opportunity on the episode, too. Explore how agencies can leverage their people-centric nature to adapt and thrive in a competitive landscape. Discover the strategic benefits of acquiring complementary businesses and how collaboration among teams enhances service offerings. Key takeaways include: Unit economics of acquiring and scaling agencies Building a diverse portfolio of agencies complementing their services The value of talent density in agency growth Strategies for identifying lucrative acquisition targets Insights into market trends affecting agency valuations How to foster a culture of collaboration across acquired teams This conversation is essential for anyone looking to understand the future of agency operations and growth strategies!…

The B2B Growth Hacking Playbook

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Cutting Through the Noise: Strategy Meets Performance Marketing w/ Chris Henrotin (#6) 44:32

for 24 weeks siden44:32

44:32

How to overcome the digital noise in crowded and oversaturated markets? Discussing agency strategy, performance marketing, omnichannel tips this week with Chris Henrotin, Director of Business Development at Playbook Media, a seasoned expert and former Google executive (one of the first 1,000 hires there), as he shares invaluable insights on navigating product market fit and the evolving landscape of performance marketing. Discover how companies can effectively identify their target audience while avoiding the pitfalls of diminishing returns in ad channels. With a wealth of experience from both Google and startups, Chris discusses the challenges agencies face in differentiating themselves in a competitive market and the importance of reinvesting in brand awareness. Key takeaways include: -Strategies for overcoming diminishing returns in advertising -The critical role of tailored creative for different platforms -Insights on how political campaigns impact marketing dynamics -Effective sales strategies for agencies looking to stand out Whether you’re a B2B leader or an aspiring entrepreneur, this conversation will reshape your understanding of growth strategies in today’s digital marketplace.…

The B2B Growth Hacking Playbook

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B2B Newsletters - Scaling Stacked Marketer's 100,000+ Audience w/ Emanuel Cinca (#5) 55:21

for 25 weeks siden55:21

55:21

Newsletters are the key engine of building a 1st party data pool as a defensive mechanism in the B2B space. Meet Emanuel Cinca - Founder of Stacked Marketer, the leading newsletter network for marketing professionals and readers from companies like Meta, Google, Apple, Shopify, Salesforce, HubSpot, Semrush, TikTok (to name just a few!) Manu and I break down the math behind growing Stacked Marketer, building a loyal audience, their data insights, and the Pro marketing platform. Emanuel shares: - The importance of data-driven storytelling in marketing and how visual stories make complex insights actionable. - How generational differences (Gen Z, Millennials, Gen X, and Boomers) impact spending habits and how marketers can reach each group through the right platforms (TikTok, email, etc.). - Real examples of how major brands like HubSpot and Shopify use first-party data to optimize campaigns and generate better ROI. - Why newsletters are essential for building first-party data strategies and how B2B companies can use them for lead generation and brand building.…

The B2B Growth Hacking Playbook

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450,000+ Businesses Sold: Flippa M&A Deep Dive & Digital Acquisitions w/ Blake Hutchison (#4) 49:31

for 26 weeks siden49:31

49:31

For every founder seeking the path to future exit and investors exploring M&A opportunities and strategic growth deals: We've got you covered with the world's largest marketplace for selling sites and apps. The B2B Growth Hacking Playbook dives into data insights of 450,000+ businesses sold with Blake Hutchison, CEO of Flippa, to uncover how modern B2B organizations are thriving in the ever-evolving digital marketplace. Whether you're looking to buy, sell, or just understand the M&A landscape, this conversation breaks down the power of digital assets and what it takes to succeed. Blake shares: How Flippa’s matching engine connects the right buyers with the right businesses Why smaller M&A deals ($100k to $5M) are on the rise and what that means for entrepreneurs The growing demand for assets like YouTube channels, newsletters, and AI-based tools Data-driven insights from over 425,000 weekly programmatic matches We also dive into how strategic acquisitions are becoming a game changer for businesses looking to grow fast. Whether you’re a startup founder or an established business leader, this will shift how you think about buying and selling digital assets.…

The B2B Growth Hacking Playbook

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How Gamera Beats GA4 For B2B Cookieless Tracking And Revenue Attribution w/ Gareth Glaser (#3) 44:40

for 27 weeks siden44:40

44:40

Struggling with GA4 for B2B analytics, custom event handling or attributing publishing revenue? The B2B Growth Hacking Playbook digs deep into why Google Analytics 4 falls short for businesses focused on detailed user journeys and event-level analytics. I sat down with Gareth Glaser, CEO of Gamera, to discuss how his company is revolutionizing the way we track, visualize, and act on website data. Garreth walks us through: How Gamera solves the pain points of GA4 The power of user journey mapping to improve conversions Why personalized experiences based on data are the future of marketing We also touch on the future of analytics, advertising, and the growing influence of tools like perplexity on content discovery. If you're frustrated with GA4 or simply want better insights for your business, this episode will give you a new perspective on the tools available.…

The B2B Growth Hacking Playbook

1
B2B Email Courses and LinkedIn Ghostwriting w/ Alexander Dimitrov (#2) 49:51

for 27 weeks siden49:51

49:51

Ever wondered how email courses can transform your B2B growth? Join us in this episode of The B2B Growth Hacking Playbook with Alexander Dimitrov, the brain behind highly converting B2B email courses and the voice behind renowned executive accounts online. We dig into the power of email courses, LinkedIn ghostwriting, and how to create a seamless lead capture experience that turns prospects into loyal clients. Alexander shares actionable insights on: Crafting effective email sequences that nurture and convert Leveraging LinkedIn for maximum B2B impact The underrated power of thank you pages and personalized emails Whether you're in SaaS, Fintech, or any B2B sector, these tips are game-changers. If you’re serious about taking your business to the next level, this video is a must-watch. And don’t forget to check out my book, MBA Disrupted, a bestseller in entrepreneurship and the startup category.…

The B2B Growth Hacking Playbook

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B2B Podcasts Are The Highest ROI GTM Growth Channel Today w/ Ryan Sullivan (#1) 51:06

for 27 weeks siden51:06

51:06

B2B podcasts, ROI on video strategy in 2024, and why YouTube is king in the era of autogenerated GPT content: The first episode of The B2B Growth Hacking Playbook featuring Ryan Sullivan, founder of Podcast Principles, the mastermind behind some of the most successful B2B video podcasts on the planet. Ryan has interviewed titans like Chris Walker in his shows, the demand gen king of dark social and tracking attribution through non-obvious channels (link to the episode below). We dive deep into why every B2B should be investing in their own podcast, how authentic content can drive business success, and the secrets to repurposing content for maximum impact. Podcasts are on the rise - and the ROI is clear. That's why I'm finally launching a video podcast here, too.…

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