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Klarna's Aggressive Use of AI to Cut on Marketing and Agencies

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Manage episode 445593914 series 3602020
Innhold levert av iHeartPodcasts. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av iHeartPodcasts eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In episode #2843, Eric Siu and Neil Patel discuss Klarna's innovative use of AI to reduce costs, Google's integration of ads into AI search results, insights into the B2B media landscape, the evolution of SaaS, and the importance of niche content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

  • (00:00) Klarna's aggressive use of AI to cut on marketing and agencies
  • (01:28) Google brings ads to AI overviews as it expands AI’s role in search
  • (04:35) Should you do fake podcasts?
  • (05:51) OpenAI's new BDRs will help you close revenue
  • (07:56) B2B vs B2C media companies - what's better?
  • (12:00) The SaaS era is over
  • (15:51) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Connect with Us:

  continue reading

2874 episoder

Artwork
iconDel
 
Manage episode 445593914 series 3602020
Innhold levert av iHeartPodcasts. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av iHeartPodcasts eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In episode #2843, Eric Siu and Neil Patel discuss Klarna's innovative use of AI to reduce costs, Google's integration of ads into AI search results, insights into the B2B media landscape, the evolution of SaaS, and the importance of niche content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

  • (00:00) Klarna's aggressive use of AI to cut on marketing and agencies
  • (01:28) Google brings ads to AI overviews as it expands AI’s role in search
  • (04:35) Should you do fake podcasts?
  • (05:51) OpenAI's new BDRs will help you close revenue
  • (07:56) B2B vs B2C media companies - what's better?
  • (12:00) The SaaS era is over
  • (15:51) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Connect with Us:

  continue reading

2874 episoder

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