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AI in Marketing: Generative vs. Regenerative AI with Cory Treffiletti (Ep. 2)
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In this episode of Powered by AI, host Adam Boettiger sits down with Cory Treffiletti, Chief Marketing Officer at Rembrand, to explore how AI is transforming the marketing landscape. With over two decades of experience, Cory brings insights from his leadership roles at companies like BlueKai (acquired by Oracle) and Voicea (acquired by Cisco).
Together, Adam and Cory delve into:
- The differences between Generative AI and Regenerative AI
- Real-world applications of AI in marketing, from content ideation to strategic planning
- Ethical considerations, including the risks of AI hallucinations and misinformation
- How tools like ChatGPT, Copilot, and Claude are changing the way marketers work
- A sneak peek into Rembrand's In-Scene Media and Regenerative AI, which seamlessly integrates brand placements into live and recorded videos
Cory also shares practical advice for marketing leaders, including:
- Why lifelong learning is critical in the age of AI
- How to organize prompts and AI tools for maximum efficiency
- The importance of staying both strategic and tactical as a marketing leader
Guest Info:
Cory Treffiletti: CMO of Rembrand - cory@rembrand.com
Learn more: Rembrand.com
Connect with Cory:
Host Info:
Adam Boettiger - adam@adamboettiger.com
https://www.linkedin.com/in/adamboettiger/
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