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#39 Why AI Can't Replace Writers
Manage episode 455333137 series 3623773
Innhold levert av Nora Schlesinger, Heather Leith, and Lindsay Rios, Nora Schlesinger, Heather Leith, and Lindsay Rios. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Nora Schlesinger, Heather Leith, and Lindsay Rios, Nora Schlesinger, Heather Leith, and Lindsay Rios eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
The Growth Machine Marketing Podcast is back! And we're excited to jump back in with a topic that has been all the buzz lately.
Our VP of Content, Heather, and CEO, Nora, are here to discuss both sides of the AI coin. Does it have a place in content marketing, what are its limitations, and what is Google's algorithm favoring?
We chat about:
- The accuracy of AI checkers
- Why human-generated content remains the best investment
- Which types of tasks AI can be useful in
And much more!
Show Notes:(0:55) After a long hiatus, we’re back! We remain cautiously optimistic about AI, and Nora explains why.
(05:05) How AI takes away the mental strain of having to start from zero.
(08:29) What are some things that AI is not particularly good at?
(12:39) AI and humans continue to differ in the way that they process and classify information.
(16:33) Heather shares her experiences working with our freelance writers amidst the emergence of ChatGPT.
(21:30) The over-promise of AI tools and why investing in human writers and editors is the best decision you can make for your content.
(26:29) Google continues to favor articles that share unique perspectives. Is Google making movements towards penalizing AI content?
(31:21) It all comes down to quality vs quantity, where quality always wins.
(34:54) Despite the many changes and updates throughout the years, Google has not changed their stance on rewarding high-quality, authoritative content.
(36:55) Keyword research and strategy: Can AI assist in planning your SEO content?
(40:54) We’ve got the much-awaited tea you've been asking for. We've tested numerous AI content checkers. And the results are in...
(46:01) Our final take: Work with writers and teams that you can fully trust with your content.
(53:01) Thanks for listening! We have more episodes coming your way, so make sure to stay tuned.
Links:Should You Use AI to Write Blog Posts?
Grammarly (42:40)
Connect with Nora and Heather:https://www.linkedin.com/in/noraschlesinger/
https://www.linkedin.com/in/heather-leith/
Growth Machine:https://twitter.com/growthmachine__
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