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Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers
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#52. 2-Step Process to Know the ROI of your Content
Manage episode 455600481 series 3624512
Innhold levert av Anita Dykstra. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Anita Dykstra eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode of our marketing podcast, we discuss how to calculate the Return on Investment (ROI) for your content marketing efforts. The discussion covers a two-step approach involving auditing and analyzing your content creation process. We cover:
- Importance of understanding the effectiveness of your content strategy in reaching the right audience and attracting leads and dream clients.
- Outline of the two-step process for calculating content ROI.
- Distinguishing the difference between content – expiring (e.g., social media posts) and evergreen content (e.g., blog posts, podcasts).
- Using the data collected to determine the sustainability and effectiveness of your content marketing strategy.
This process can help to calculate a content sustainability score, indicating how sustainable your content marketing approach is. A resource which aids this process and gives more insights is shared in the product description.
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