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Innhold levert av Samir Balwani. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Samir Balwani eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Balancing Brand and Performance Marketing in Advertising

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Manage episode 456239563 series 3625633
Innhold levert av Samir Balwani. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Samir Balwani eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Katie Mack is the VP of Marketing and Ecommerce at eyebobs, a designer reading glasses, blue light glasses, and prescription eyewear company. As a marketing and sales leader, Katie has worked with global B2B and B2C brands and led client initiatives at creative agencies.

In this episode…

Creating scalable performance marketing strategies and generating brand awareness remains a top concern for many consumer brands. How can brands balance and measure these elements while maintaining relevance in the marketplace?

Sales and marketing leader Katie Mack executes marketing and awareness goals by building strong teams and facilitating collaboration with senior leaders. This requires maintaining clear communication and involving teams and leaders in campaigns from start to finish. Katie also emphasizes understanding consumer behavior and creating consistent messaging across all channels. When analyzing results from your efforts, assess short- and long-term metrics and compare them with competitors.

In the first episode of Chief Advertiser, Samir Balwani hosts Katie Mack, VP of Marketing and Ecommerce at eyebobs, to discuss strategies for brand awareness and performance marketing. Katie shares key marketing insights from her career, how she communicates marketing goals with leadership teams, and how she analyzes and integrates marketplace trends.

  continue reading

2 episoder

Artwork
iconDel
 
Manage episode 456239563 series 3625633
Innhold levert av Samir Balwani. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Samir Balwani eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Katie Mack is the VP of Marketing and Ecommerce at eyebobs, a designer reading glasses, blue light glasses, and prescription eyewear company. As a marketing and sales leader, Katie has worked with global B2B and B2C brands and led client initiatives at creative agencies.

In this episode…

Creating scalable performance marketing strategies and generating brand awareness remains a top concern for many consumer brands. How can brands balance and measure these elements while maintaining relevance in the marketplace?

Sales and marketing leader Katie Mack executes marketing and awareness goals by building strong teams and facilitating collaboration with senior leaders. This requires maintaining clear communication and involving teams and leaders in campaigns from start to finish. Katie also emphasizes understanding consumer behavior and creating consistent messaging across all channels. When analyzing results from your efforts, assess short- and long-term metrics and compare them with competitors.

In the first episode of Chief Advertiser, Samir Balwani hosts Katie Mack, VP of Marketing and Ecommerce at eyebobs, to discuss strategies for brand awareness and performance marketing. Katie shares key marketing insights from her career, how she communicates marketing goals with leadership teams, and how she analyzes and integrates marketplace trends.

  continue reading

2 episoder

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Peter Klein is the Vice President of Customer Growth and Retention at Ideal Living, a wellness tech company that provides pure water and clean air. With 20 years of experience in direct response marketing, he focuses on the customer experience, operations, and client services. Before Ideal Living, Peter was the Chief Marketing Officer and Head of Brand Incubation at Pangaea and the VP of Marketing and Chief Customer Officer at Golden Hippo®. In this episode… Understanding customer needs and driving retention is essential for DTC brand growth. How can companies use data and customer insights to improve retention while balancing long-term growth and operational efficiency? Peter Klein, a customer experience strategist, focuses on creating strategies that enhance customer lifetime value and retention. By leveraging customer feedback, preempting potential concerns, and refining communication, Peter ensures a seamless experience that aligns with consumer expectations. He emphasizes the importance of testing and refining new products, collaborating with internal teams, and maintaining brand trust to sustain long-term customer relationships. In the latest episode of Chief Advertiser, Samir Balwani hosts Peter Klein, the Vice President of Customer Growth and Retention at Ideal Living, to discuss customer retention strategies for DTC brands. Peter talks about obtaining leadership buy-in for new approaches, how he embraces and tests new technology, and advertising’s role in customer retention.…
 
Katie Mack is the VP of Marketing and Ecommerce at eyebobs, a designer reading glasses, blue light glasses, and prescription eyewear company. As a marketing and sales leader, Katie has worked with global B2B and B2C brands and led client initiatives at creative agencies. In this episode… Creating scalable performance marketing strategies and generating brand awareness remains a top concern for many consumer brands. How can brands balance and measure these elements while maintaining relevance in the marketplace? Sales and marketing leader Katie Mack executes marketing and awareness goals by building strong teams and facilitating collaboration with senior leaders. This requires maintaining clear communication and involving teams and leaders in campaigns from start to finish. Katie also emphasizes understanding consumer behavior and creating consistent messaging across all channels. When analyzing results from your efforts, assess short- and long-term metrics and compare them with competitors. In the first episode of Chief Advertiser, Samir Balwani hosts Katie Mack, VP of Marketing and Ecommerce at eyebobs, to discuss strategies for brand awareness and performance marketing. Katie shares key marketing insights from her career, how she communicates marketing goals with leadership teams, and how she analyzes and integrates marketplace trends.…
 
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