How To Scale Webinars: For Online Coaches In High Ticket Sales & Digital Marketing podcast

How To Scale Webinars: For Online Coaches in High Ticket Sales & Digital Marketing

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In Her Ellement

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Navigating Career Pivots and Grit with Milo’s Avni Patel Thompson 26:18

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How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…

How To Scale Webinars: For Online Coaches in High Ticket Sales & Digital Marketing

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As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap? Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures? Founders Go Naked is where we strip bare on two fronts for you. Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events… And interviews where we talk with 7 to 8 figure business founders to get their dark and dirty secrets - including the private struggles they’ve faced to get to where they are. By listening in, you’re gonna get 2 things: Hear from 7+ figure coaches and experts who’ve been in your shoes and transformed their business - while overcoming major challenges in their personal lives. Proven marketing strategies specifically for generating high quality leads consistently for your coaching business - even if you hate marketing So what makes this podcast different? We really zoom in on helping 6 figure high ticket coaches who hate marketing scale their business to 7 figures and beyond with Webinars (and other events). So let’s get started right away with episode 2 and see how 5 simple strategies can immediately get results for your business. See you there!

19 episoder

How To Scale Webinars: For Online Coaches in High Ticket Sales & Digital Marketing

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#19 3 Strategies to Make Unprofitable Webinars Profitable Again! 7:56

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Most coaches have a ‘hit-or-miss’ philosophy where they aim to strike gold at the webinar event. If that’s your approach then there’s good news… there’s an easy way to boost your sales numbers. And that’s by a simple paradigm shift to make your webinars profitable again! You’ll learn: How to get high ROAS by improving your funnel with our ‘long tail’ Webinar approach How to get sales from the 70% of prospects who DON’T attend your webinar How adding low-ticket offers can turn your webinars profitable again. A simple but overlooked tactic to change prospects into paying customers #WebinarMarketing #HighTicketSales #HighTicketCoach #SellingOnWebinars #WebinarSales #WebinarROAS This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#18 4 Webinar Best Practices in 2024 for High-Ticket Coaches 8:04

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How do you make your webinar stand out in a marketplace that has thousands of webinars? It’s not easy in 2024… Ads just keep getting more and more expensive these days. While competitors are upping their game with mass-produced AI-generated content or pumping thousands of dollars into their marketing campaigns. But here’s the good news… It’s not impossible. And it doesn’t have to cost you your life savings. These 4 best practices will help your webinar kick butt no matter what. In this episode, you’ll discover: Why there’s riches in niches Why you need to solve your client’s ‘bleeding neck problem’ What industry giants use to stand out from the competition How to be controversial… and be LOVED for it This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#17 Case Study: How to Get Consistently Good Returns on Your Webinars 10:20

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Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder. But to have your webinars consistently be profitable? Now that’s a different story. That’s why this case study is important… It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars. So if you want to learn the following: How changing the core message can skyrocket your ad’s effectiveness Why you need to create and test several different ads to boost ROAS What to do when you have winning ads – do you keep them, or tweak them? Then tune into today’s special case study episode of Founders Go Naked. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#16 How to Build a High-Ticket Challenge Funnel that Converts 10:31

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People are wired to win. That’s why the Challenge Funnel is so powerful… It taps into a primal desire to prove ourselves. By giving participants small wins each day, you make them believe that they can achieve great things with your solution. More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability. That’s why challenges are so effective for selling high ticket offers. This episode, I’ll show you how to build the perfect Challenge Funnel… You will learn: How to retarget your leads so they stay engaged with you Why an optional ‘premium experience’ gives you the best quality leads How to engineer a multi-day challenge that wins your participants’ trust How small wins lead to BIG outcomes (for you and the participants!) This funnel gets fantastic results if you do it right – so don’t miss out! This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#15 How to get 50% more profits on Your Existing Webinar Funnel… on STEROIDS! 13:00

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What if you could turbocharge your Webinar funnel and get 50% or MORE ROI on your existing Webinar funnel? All without spending additional money on ads? Introducing the Webinar Funnel on Steroids - The Radical Webinar Funnel. A powerful high-ticket sales funnel that turns ordinary Webinar funnels into bankable dollars. In today’s episode, you’ll learn: How to improve the quality of your leads. The one video that your funnel needs to build trust. How to get sales from people who don’t show up for your Webinar. Our comprehensive strategy to market to your leads AFTER the event. If you currently do webinars this is a must watch episode. Watch the video to see the whole framework here https://youtu.be/6TxtuibbADg This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#14 30 Slides to CRUSH those High Ticket Sales with your Webinar 18:42

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Are you tired of spending hours creating slide presentations for your Webinars, only to find they don’t actually get people to buy your high ticket offers? Look no further! We designed this template to help you save time and convert high-ticket clients. Here’s what you’ll learn: How to make your presentation VALUABLE to your clients Why QUALIFYING your audience saves your time (and money) How to add a story that RESONATES with the audience …and various ways to craft a high-converting webinar presentation Download the template here: Webinar presentation template.pptx Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#13 Why People Don’t Buy At Your Webinar… & Other Webinar Challenges in 2024! 14:55

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Ads are getting expensive to run, people aren’t showing up, and even when they do… …they flake out and don’t convert into sales. If these pains sound familiar to you, then you’re probably running webinars in 2024. In this episode, we’ll reveal the top ways you can save yourself from a few headaches - and get more people buying at your webinar. You’ll learn: How to add a “personal touch” that makes your reminders more effective An interesting mind-hack to make people feel more invested in your webinar (so that they actually show up!) Four techniques to get past high cost per leads for your ads How to “shift beliefs” so that people trust you and buy your offers This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#12 Creating a Winning Webinar Presentation 13:06

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My client was confused why his webinars weren’t bringing in the sales. Sometimes, it’s hard to tell the trees from the forest when you’re in the thick of it. Question is - are you making the same mistakes like this client of mine? Here’s the good news: I review his entire Webinar and provide him with action steps to improve it. Anyone doing webinars will probably benefit from it. This episode, you’ll learn: Why SIMPLICITY is king when it comes to presenting Webinars How to break through people’s walls and speak directly to their HEART Tips on making your presentation look more CREDIBLE …and other important lessons from reviewing this client’s webinar. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#11 How to Scale Webinars with Facebook Ads in 2024 15:43

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Wondering whether or not Facebook or Meta ads are still cutting it these days for marketing your Webinars? The short answer? Yes. BUT you need the right strategy to get amazing leads that translate to sales. So in this episode, discover: How to leverage Meta’s INCREDIBLE targeting algorithms The right type of ads to produce in 2024 for your Webinar (or any business, really) How much you should actually SPEND on your Facebook/Meta ads How to avoid getting your ads BANNED by Meta If you want to get more bang for your buck on Facebook/Meta, start here! This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#10 5 Radical Marketing Techniques to Fix Poor Webinar Attendance Rates 9:09

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People used to LOVE Webinars during the pandemic, but now? Coaches are panicking because Webinar attendance rates are plummeting. Well, if you’re having problems getting people to attend your Webinar (and thus close your high-ticket offers), rest assured - Webinars aren’t dead in 2024. This episode, we’ll be talking about 5 radical strategies we can use to boost your Webinar attendance rates. You’ll learn about: The importance of TIMING when it comes to attracting eyeballs Using INCENTIVES to attract the right kind of audience How to REMIND your potential attendees (without pissing them off) Making your Webinar topic irresistible … and other ways to get those Webinar seats filled up. Listen in and start improving your show up rates today! This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#9 4 Ways to Build an Awesome Sales Funnel: Make Your Webinars More Profitable with Effective Marketing Techniques 8:52

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Are you spending more than you earn on your Webinars? You’re not alone. Marketing Webinars effectively is getting harder and harder each day. And the thing is the solution may not be better ads - Maybe all you need is a more effective Webinar Funnel structure. Discover how a high-converting webinar funnel can change the game for you in this podcast. Here’s what you’ll learn in this episode: How our Radical Webinar Framework gets you MORE PROFITS Why a winning Landing Page converts your leads into SALES How to qualify your leads to get the BEST results How to nurture your registrants to increase Webinar attendance rate If you’re looking for a secret weapon to supercharge your Webinar profits without having to overly contribute to Zuckerberg’s fancy Hawaiian home, then start here. ⚡ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#8 5 Proven Tactics for Massive Webinar Sign-Up Success 8:13

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Have you ever wondered how to get thousands of attendees to your webinars? For six-figure coaches who dread the thought of marketing, the leap to a seven-figure business seems daunting. But if you can master these five secrets, you’ll be scaling your high-ticket Webinars to the moon… Here’s what you’ll learn: How THIS system gets you low CPL (cost per lead) and fantastic returns in the long run How to keep clients HOOKED to your narrative The power of the Internet’s oldest communication platform The ONE thing that marketers tend to forget about their landing page… Why it’s important to haul ass when it comes to data analysis Play this episode now to transform your webinar strategy and start attracting hundreds, if not thousands, of signups with less effort! This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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#7 How to Create Kick-ass Videos that Drive High Ticket Offers for Webinars: 4 Steps to Replicate Our Video’s Marketing Success 9:32

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What if your Webinar ads are still going strong after one whole year? Normally, we’d pull the life support on such an old and dusty ad within weeks… …to prevent people from getting bored looking at the same ads over and over again. But there ARE exceptions to the rule. For instance, when we designed this particular video ad for one of our clients, it became an INSTANT hit. More than a year later, it’s STILL getting one of the best CPL (Cost per Lead) and ROAS (Return on Ad Spend), which is insane. That’s why in this episode of ‘Founders Go Naked’, I’ll be talking about the 4 steps we took to create this golden goose of a video ad (it just keeps on giving!). You’ll learn how to craft an amazing video ad, specifically: How we “piggybacked” on a popular Netflix show about making money to BOOST ad performance (and no… it’s not Squid Games) How to make people CURIOUS enough to want to read or watch MORE Knowing when to REFRESH your ad and when to CHANGE This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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We’re on a mission to make webinars sexy (and profitable) again. Let’s talk about what REALLY matters for a successful webinar: low cost per lead, high profits! Episode 2 cuts through all the marketing BS and tells you the 5 ways you can get more people signing up for your webinar - at a cheaper cost per lead. If you’re looking for a very sexy profit on your webinars, then start here. You will discover: The first and most important element of marketing that most people forget The simple way to differentiate yourself and make people remember you. The costly mistake people make when advertising on social media The one tip that could double your Webinar page’s sign up rate How to guarantee your video ad will work This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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How To Scale Webinars: For Online Coaches in High Ticket Sales & Digital Marketing

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