Can Chinese Beauty Brands Go Global? - Lisa Shiqi Yu + Elijah Whaley

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

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2y ago 44:19

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We're taking a much-needed break from Shanghai's recent Covid lockdown to talk about the globalization of C-Beauty. What will it take for Chinese beauty brands to go global? How important are influencer networks and what is the role of technology? Will fast-fashion platform, Shein.com's use of AI predictive analytics be a beauty industry game-changer?

We're joined by Lisa Shiqi Yu, Founder, and CEO of GENLAB Group, based in Shanghai. GENLAB is a selective incubator supporting purpose-led entrepreneurs to complete their global vision. We are also joined by Elijah Whaley, who is VP of Marketing for Gainfluence, a company specializing in influencers for NFT & crypto projects.

1. Lisa and GENLAB's mission: finding Chinese brands with purpose, sustainable platforms, willingness to go global, and a bit of fun in their DNA.

2. Introducing Zeya - Hard Soda with No Pressure

3. Beauty & Influencers: Is the China KOL model exportable?

4. Moving beyond the First Year Momentum That Most Chinese Brands Face

5. China's Supply Chain Product Mindset to Meaningful Brands: What's Learned From Western Brands

6. Convincing a Chinese Brand Owner Wanting To Go Abroad to have a World View: It's Tough

7. Brand Building Outside of China for Non-Beauty: Leaning on Product

8. The Shein.com Story - From Fashion to Beauty?

9. Data Hub vs. Philosophical Brand Hub: who will win?

10. Perfect Diary: Will They Be China's L'Oreal?

11. Should a Brand Embrace Private Traffic?

12. A/B Test: Baijiu, Rocky Mountain Oysters, Cucumber Soda & Kool-Aid

About Lisa Shiqi Yu: https://www.lisashiqiyu.com/

Elijah On LinkedIn: https://www.linkedin.com/in/elijahwhaley/

For everything ShanghaiZhan: http://zhanstation.com/

Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan

ShanghaiZhan Theme Music: by Bryce Whitwam

https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac

Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/

Ali on Linkedin: https://www.linkedin.com/in/alikazmi/

57 episoder

#MBA #Business #News #Marketing #Tech News #China #Bryce Whitsam #Ali Kazmi #Bryce Whitwam #Advertising #E-Commerce #Technology #Platform