Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Innhold levert av Bryce Whitwam and Ali Kazmi. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Bryce Whitwam and Ali Kazmi eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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China CRM Redefined: Navigating Clienteling with Aurelien Rigart
MP3•Episoder hjem
Manage episode 441349922 series 3003211
Innhold levert av Bryce Whitwam and Ali Kazmi. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Bryce Whitwam and Ali Kazmi eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to the world of Clienteling: it's a world where the brand manages the client relationship. It's an online/offline integration ecosystem that is alive in China, but the West has no equivalent. In the clienteling world, retail sales become online sales associates, and brands promote their products directly to the customer database, all possible thanks to WeChat. Aurelien Rigart, managing director and co-founder of Shanghai-based digital transformation consultancy IT Consultis (ITC), takes us on this journey. When will Clienteling come to the rest of the world?
Listen and discover!
1. What are the biggest challenges for foreign brands embracing digital transformation in China?
2. Is there an equivalent to the Chinese ecosystem in the West? Will WhatsApp catch up?
3. Is Clienteling only for luxury and high-end brands? Will it work for FMCG?
4. How do you calculate ROI in Clienteling? Answer: It depends
5. Are there more luxury buyers, or have luxury brands kept their loyal followers?
6. Who owns the data in a Clienteling relationship?
7. Is there a separate Clienteling app for store personnel, or do they all connect through WeCom?
8. How do the stores get involved, and what's the social media connection?
9. Is Xiaohongshu more for awareness and WeChat more for the bottom funnel?
10. I don't have much money; where do I start?
11. Why are brands still behind in digital transformation? It's China!
12. Should the CRM manager run the sales department?
13. A/B Test: Ye all the way! (sorry, Taylor)
Aurelien on LinkedIn: https://www.linkedin.com/in/aurelienrigart/
About IT Consultis: https://it-consultis.com/
Clienteling White Paper: https://it-consultis.com/blog/empowering-digital-transformation-for-elevated-clienteling-in-china/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
Listen and discover!
1. What are the biggest challenges for foreign brands embracing digital transformation in China?
2. Is there an equivalent to the Chinese ecosystem in the West? Will WhatsApp catch up?
3. Is Clienteling only for luxury and high-end brands? Will it work for FMCG?
4. How do you calculate ROI in Clienteling? Answer: It depends
5. Are there more luxury buyers, or have luxury brands kept their loyal followers?
6. Who owns the data in a Clienteling relationship?
7. Is there a separate Clienteling app for store personnel, or do they all connect through WeCom?
8. How do the stores get involved, and what's the social media connection?
9. Is Xiaohongshu more for awareness and WeChat more for the bottom funnel?
10. I don't have much money; where do I start?
11. Why are brands still behind in digital transformation? It's China!
12. Should the CRM manager run the sales department?
13. A/B Test: Ye all the way! (sorry, Taylor)
Aurelien on LinkedIn: https://www.linkedin.com/in/aurelienrigart/
About IT Consultis: https://it-consultis.com/
Clienteling White Paper: https://it-consultis.com/blog/empowering-digital-transformation-for-elevated-clienteling-in-china/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
65 episoder
China CRM Redefined: Navigating Clienteling with Aurelien Rigart
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•Episoder hjem
Manage episode 441349922 series 3003211
Innhold levert av Bryce Whitwam and Ali Kazmi. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Bryce Whitwam and Ali Kazmi eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to the world of Clienteling: it's a world where the brand manages the client relationship. It's an online/offline integration ecosystem that is alive in China, but the West has no equivalent. In the clienteling world, retail sales become online sales associates, and brands promote their products directly to the customer database, all possible thanks to WeChat. Aurelien Rigart, managing director and co-founder of Shanghai-based digital transformation consultancy IT Consultis (ITC), takes us on this journey. When will Clienteling come to the rest of the world?
Listen and discover!
1. What are the biggest challenges for foreign brands embracing digital transformation in China?
2. Is there an equivalent to the Chinese ecosystem in the West? Will WhatsApp catch up?
3. Is Clienteling only for luxury and high-end brands? Will it work for FMCG?
4. How do you calculate ROI in Clienteling? Answer: It depends
5. Are there more luxury buyers, or have luxury brands kept their loyal followers?
6. Who owns the data in a Clienteling relationship?
7. Is there a separate Clienteling app for store personnel, or do they all connect through WeCom?
8. How do the stores get involved, and what's the social media connection?
9. Is Xiaohongshu more for awareness and WeChat more for the bottom funnel?
10. I don't have much money; where do I start?
11. Why are brands still behind in digital transformation? It's China!
12. Should the CRM manager run the sales department?
13. A/B Test: Ye all the way! (sorry, Taylor)
Aurelien on LinkedIn: https://www.linkedin.com/in/aurelienrigart/
About IT Consultis: https://it-consultis.com/
Clienteling White Paper: https://it-consultis.com/blog/empowering-digital-transformation-for-elevated-clienteling-in-china/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
Listen and discover!
1. What are the biggest challenges for foreign brands embracing digital transformation in China?
2. Is there an equivalent to the Chinese ecosystem in the West? Will WhatsApp catch up?
3. Is Clienteling only for luxury and high-end brands? Will it work for FMCG?
4. How do you calculate ROI in Clienteling? Answer: It depends
5. Are there more luxury buyers, or have luxury brands kept their loyal followers?
6. Who owns the data in a Clienteling relationship?
7. Is there a separate Clienteling app for store personnel, or do they all connect through WeCom?
8. How do the stores get involved, and what's the social media connection?
9. Is Xiaohongshu more for awareness and WeChat more for the bottom funnel?
10. I don't have much money; where do I start?
11. Why are brands still behind in digital transformation? It's China!
12. Should the CRM manager run the sales department?
13. A/B Test: Ye all the way! (sorry, Taylor)
Aurelien on LinkedIn: https://www.linkedin.com/in/aurelienrigart/
About IT Consultis: https://it-consultis.com/
Clienteling White Paper: https://it-consultis.com/blog/empowering-digital-transformation-for-elevated-clienteling-in-china/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
65 episoder
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