The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Innhold levert av Bryce Whitwam and Ali Kazmi. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Bryce Whitwam and Ali Kazmi eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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The Rising China Sports Fashion Industry: Gavin Lum of Lululemon
MP3•Episoder hjem
Manage episode 344159086 series 3003211
Innhold levert av Bryce Whitwam and Ali Kazmi. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Bryce Whitwam and Ali Kazmi eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
What's new with the sports fashion industry in China? Now at $45 billion US annually, it continues to expand and grow. Everyone is getting into the game, including luxury brands. Gucci, Prada, and LV are all getting into street fashion to attract younger targets. And with the strength of local brands, will market leaders Nike and Adidas weather the storm?
We are talking to Gavin Lum, who's spent the last 14 years in China working for leading agencies and brands, all dedicated to the sports industry. Gavin previously worked at the agency Weiden + Kennedy before moving to a career at Adidas. He currently serves as Digital Brand Director at Lululemon China, based in Shanghai.
1. What got you into the sports fashion industry?
2. Why is the luxury industry getting into the sports game?
3. How has the industry been impacted by Covid-19? There are 2 sides...
4. What's with sports apps like KEEP? Do they have global ambitions?
5. Gamification of sport and the importance of social media
6. What's the reason for the rise in local brands? Will the big boys survive?
7. But there are still opportunities for niche brands...
8. How do you balance sports and fashion? Is performance still necessary?
9. A/B Test: Laksa, Tokyo & Lululemon!
Gavin on Linkedin: https://www.linkedin.com/in/gavinlum/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
We are talking to Gavin Lum, who's spent the last 14 years in China working for leading agencies and brands, all dedicated to the sports industry. Gavin previously worked at the agency Weiden + Kennedy before moving to a career at Adidas. He currently serves as Digital Brand Director at Lululemon China, based in Shanghai.
1. What got you into the sports fashion industry?
2. Why is the luxury industry getting into the sports game?
3. How has the industry been impacted by Covid-19? There are 2 sides...
4. What's with sports apps like KEEP? Do they have global ambitions?
5. Gamification of sport and the importance of social media
6. What's the reason for the rise in local brands? Will the big boys survive?
7. But there are still opportunities for niche brands...
8. How do you balance sports and fashion? Is performance still necessary?
9. A/B Test: Laksa, Tokyo & Lululemon!
Gavin on Linkedin: https://www.linkedin.com/in/gavinlum/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
56 episoder
The Rising China Sports Fashion Industry: Gavin Lum of Lululemon
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•Episoder hjem
Manage episode 344159086 series 3003211
Innhold levert av Bryce Whitwam and Ali Kazmi. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Bryce Whitwam and Ali Kazmi eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
What's new with the sports fashion industry in China? Now at $45 billion US annually, it continues to expand and grow. Everyone is getting into the game, including luxury brands. Gucci, Prada, and LV are all getting into street fashion to attract younger targets. And with the strength of local brands, will market leaders Nike and Adidas weather the storm?
We are talking to Gavin Lum, who's spent the last 14 years in China working for leading agencies and brands, all dedicated to the sports industry. Gavin previously worked at the agency Weiden + Kennedy before moving to a career at Adidas. He currently serves as Digital Brand Director at Lululemon China, based in Shanghai.
1. What got you into the sports fashion industry?
2. Why is the luxury industry getting into the sports game?
3. How has the industry been impacted by Covid-19? There are 2 sides...
4. What's with sports apps like KEEP? Do they have global ambitions?
5. Gamification of sport and the importance of social media
6. What's the reason for the rise in local brands? Will the big boys survive?
7. But there are still opportunities for niche brands...
8. How do you balance sports and fashion? Is performance still necessary?
9. A/B Test: Laksa, Tokyo & Lululemon!
Gavin on Linkedin: https://www.linkedin.com/in/gavinlum/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
We are talking to Gavin Lum, who's spent the last 14 years in China working for leading agencies and brands, all dedicated to the sports industry. Gavin previously worked at the agency Weiden + Kennedy before moving to a career at Adidas. He currently serves as Digital Brand Director at Lululemon China, based in Shanghai.
1. What got you into the sports fashion industry?
2. Why is the luxury industry getting into the sports game?
3. How has the industry been impacted by Covid-19? There are 2 sides...
4. What's with sports apps like KEEP? Do they have global ambitions?
5. Gamification of sport and the importance of social media
6. What's the reason for the rise in local brands? Will the big boys survive?
7. But there are still opportunities for niche brands...
8. How do you balance sports and fashion? Is performance still necessary?
9. A/B Test: Laksa, Tokyo & Lululemon!
Gavin on Linkedin: https://www.linkedin.com/in/gavinlum/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
56 episoder
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