Sophistiplate’s Approach to Scaling Personalization - with Will Griffin, Digital Marketing & E-commerce Manager

Show Me Your Tech Stack

Episode 02: E-commerce Brands Talk MarTech Stacks - Sophistiplate’s Approach to Scaling Personalization

The second episode of the Show Me Your Tech series features Will Griffin, the Digital Marketing & E-commerce Manager at Sophistiplate, an upscale entertaining/home goods brand.

In this interview, Will walks through how Sophistiplate has used a wide array of SaaS tools to support their smaller team as they scale.

He outlines his strategies for growing influencer marketing, creating more channel-specific onsite experiences, and their approach to payment solutions.

Tune in every week to discover how your favorite e-commerce brands are running their websites, what they’re looking at changing, and what’s to come in the MarTech world!

Check out Sophistiplate’s website here: https://www.sophistiplate.com/

Tools mentioned include:

-Klaviyo: https://www.klaviyo.com/

-Aftership: https://www.aftership.com/

-Postscript: https://postscript.io/

-Hotjar: https://www.hotjar.com/

-Optimazilla: https://imagecompressor.com/

-Afterpay: https://www.afterpay.com/en-US

-Klarna: https://www.klarna.com/us/

-LTK: https://www.shopltk.com/

-Tapcart: https://www.tapcart.com/

-Rebuy: https://www.rebuyengine.com/

-Triple Whale: https://www.triplewhale.com/

-Zipify: https://zipify.com/

-Judge.me: https://judge.me/

-GRIN: https://grin.co/

-Upfluence: https://www.upfluence.com/

-Gatsby: https://www.gatsby.ai/

-Gorgias: https://www.gorgias.com/

-Archive: https://archive.com/communities

-Justuno: https://www.justuno.com/

Follow Erik on LinkedIn: https://hubs.li/Q01qN-FC0

Follow Will on Linkedin: https://www.linkedin.com/in/will-griffin-63b64527