139—Jake Johnson—Brand & product marketing

Small Biz Buzz, by Keap

Innhold levert av Keap. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Keap eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

3y ago 36:52

MP3•Episoder hjem

Jake Johnson (Keap Creative director) joins us to discuss the soul of branding, pandemic pivots, and finding the folks who’ll pay big for premium offerings

“There were people like, "I can't believe you'd spend $30 to watch Mulan And those are people who just don't get it.”.

We’ll also tackle one of the most overlooked growth killers, "promo fatigue". What does that mean?. Listen close, because too much attention to your audience may be driving away your current customer base.

“There's only so many messages that consumers can get hit with before it becomes white noise.”

Learn exactly why “getting folks in the door” could be your most dangerous move and when to spot the right and wrong time to commoditize your offerings.

155 episoder

#Business #Marketing #Smallbusiness #Keap #Entrepreneur #Entrepreneurship #Growth #Sales #InfusionSoft