#143 - Hannah Chapman on Starting a Business, Social Media and Influencer Marketing

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Hannah Chapman is the founder and codirector of Ava May Aroma, a luxury home fragrance brand that creates designer scents at affordable prices to make your house smell amazing. With just three years on the market, Ava May Aroma is a 7-figure brand and has donated close to 50,000 £ to charity. Today, Hannah will be sharing how she started her business, from developing the first products, to growing on social media and getting the first customers. All this and much more, up next. Bullet points (00:30) Intro (02:27) The start as an entrepreneur (07:20) Taking action (09:07) Working on the product (10:58) Spreading the word and getting the first customers (13:36) Building an instagram profile: Showing the person behind the brand (17:35) Getting traction and being discovered (18:56) The rise of TikTok (21:20) Repurposing content (22:47) Approaching influencers then vs now (26:38) Where to find out more (27:20) Rapid fire question round (27:43) If you ever had to start again, how would you make your money? (28:37) What is the most common or biggest mistake that leaders make? (29:31) Who is a great leader (alive or dead) and why? (30:44) How do you hire top talent? (32:40) What is one of your proudest moments? (33:46) What is one interesting fact about you that not many people would know? (34:30) What daily routines do you have (morning or evening) that have helped make you successful? (35:50) What book (or books) changed your mindset or life? (36:58) What is the most exciting question you spend your time thinking about? (38:45) What unusual or underrated food or drink should more people try out? (40:10) What makes you happiest?