Ep. 69: Arik Hanson Social Media Expert part 1

So Much More, A Mall of America® Podcast

Arik Hanson is a social media expert who helps mid-sized and large companies feel supremely confident about the way they show up in social. With more than 25 years of experience in social media and digital marketing, Arik has helped more than eighty companies achieve results. He is an early adopter in the field of social media, founded a social media blog in 2008 and is co-host of a podcast with more than 175 episodes, one of the longest running social media podcasts in Minnesota. He also is committed to inspiring and teaching the next generation of leaders.

1:45 Arik’s professional journey including early missteps along the way
5:25 Realizing social media could change the word – and careers
8:10 Understanding the origins and transformation of social platforms
8:45 The myth of ‘creating a viral video’
10:15 What life really is like being a solo practitioner
11:45 The real-life obstacles of working on your own – including loneliness
15:45 Getting involved with outside groups drives innovation, creativity and growth
18:00 The value of LinkedIn to the professional
21:00 A misconception many users have about LinkedIn
22:45 Tips on how to build engaging and consistent content
25:30 The balance between celebration and vulnerability

Check out Arik Hanson Social Media at: https://arikhanson.com/.
Check out the Hanson & Hunt Podcast at: https://arikhanson.com/podcast/.

Guest: Arik Hanson, Owner of Arik Hanson Social Media, adjunct professor

Hosts: Daniel Jasper, Jill Renslow

Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.