Marketing And Innovation Update: Data And Shiny Object Syndrome Social Geek podcast

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Innhold levert av Social Geek Radio. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Social Geek Radio eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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Marketing and Innovation Update: Data and Shiny Object Syndrome

13d ago 53:00

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Innhold levert av Social Geek Radio. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Social Geek Radio eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

“There’s no data behind a shiny object.” It’s the Marketing and Innovation update on Social Geek. Today: avoiding Shiny Object Syndrome! First, Brandi Kloostra, VP of Digital Marketing at Franworth, shares the five data points in digital marketing that she is watching closely for each of her brands and for all of her franchisees. How have the most critical data points changed over the past five years? How has the use of AI changed the way we assess marketing data? And, what are our favorite memes? Next up, Rebecca Wright, President of franchise marketing platform JBecca, joins the podcast to discuss the biggest data challenges franchise systems are facing right now. How can upfront assessment of data improve your return on ad spend and positively impact your SEO & organic marketing? How can data lead a system’s franchise development success as driving brand marketing and local franchisee marketing? And what if … it works?!? And thanks for your support Northeast Color, Hughes, Citrin Cooperman, and Tsource.

… continue reading

301 episoder

#Business #Marketing #Social Media #Digital #Facebook #Instagram #Twitter #Social Geek Radio #Franchise

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Marketing and Innovation Update: Data and Shiny Object Syndrome

12 subscribers

published 13d ago

Del

MP3•Episoder hjem

Innhold levert av Social Geek Radio. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Social Geek Radio eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

“There’s no data behind a shiny object.” It’s the Marketing and Innovation update on Social Geek. Today: avoiding Shiny Object Syndrome! First, Brandi Kloostra, VP of Digital Marketing at Franworth, shares the five data points in digital marketing that she is watching closely for each of her brands and for all of her franchisees. How have the most critical data points changed over the past five years? How has the use of AI changed the way we assess marketing data? And, what are our favorite memes? Next up, Rebecca Wright, President of franchise marketing platform JBecca, joins the podcast to discuss the biggest data challenges franchise systems are facing right now. How can upfront assessment of data improve your return on ad spend and positively impact your SEO & organic marketing? How can data lead a system’s franchise development success as driving brand marketing and local franchisee marketing? And what if … it works?!? And thanks for your support Northeast Color, Hughes, Citrin Cooperman, and Tsource.

… continue reading

301 episoder

#Business #Marketing #Social Media #Digital #Facebook #Instagram #Twitter #Social Geek Radio #Franchise

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