Countering Project 2025 With Google Search Ads, With Kindred Motes Social Media And Politics podcast

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Innhold levert av Michael Bossetta. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Michael Bossetta eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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Countering Project 2025 with Google Search Ads, with Kindred Motes

2M ago 36:45

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MP3•Episoder hjem

Innhold levert av Michael Bossetta. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Michael Bossetta eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Kindred Motes, Founder and Managing Partner at KM Strategies Group (KMSG), shares his advocacy work to counter the online reach of Project 2025. Working with the Global Project Against Hate and Extremism, KMSG launched a paid campaign on Google Search before Project 2025 became mainstream. Kindred shares how TikTok played a role in catalyzing Project 2025 as a political issue, as well as some of the challenges that nonprofits face in running digital ad campaigns. We also discuss the benefits and trade-offs of social media for advocacy work, and end with some practical tips for how nonprofits can effectively communicate in today's fragmented media landscape.

… continue reading

176 episoder

Artwork

Countering Project 2025 with Google Search Ads, with Kindred Motes

Social Media and Politics

240 subscribers

published 2M ago

Del

MP3•Episoder hjem

Innhold levert av Michael Bossetta. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Michael Bossetta eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Kindred Motes, Founder and Managing Partner at KM Strategies Group (KMSG), shares his advocacy work to counter the online reach of Project 2025. Working with the Global Project Against Hate and Extremism, KMSG launched a paid campaign on Google Search before Project 2025 became mainstream. Kindred shares how TikTok played a role in catalyzing Project 2025 as a political issue, as well as some of the challenges that nonprofits face in running digital ad campaigns. We also discuss the benefits and trade-offs of social media for advocacy work, and end with some practical tips for how nonprofits can effectively communicate in today's fragmented media landscape.

… continue reading

176 episoder

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