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Mini: The Four Business Orientations
Manage episode 442863129 series 3326218
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In today’s mini episode, we explore the core business orientations that shape how companies sell and market their products. We break down the four key approaches: sales, market, product, and societal orientation. Discover how brands like Apple, Nike, and Patagonia align their strategies with these orientations, and why knowing your business orientation is essential for crafting effective marketing plans.
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