Revolut’s Head of Corporate Communications on Communicating Trust and Innovation

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9M ago 28:33

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We’re joined by Michael Bodansky, Head of Corporate Communications at Revolut, to explore his journey from agency life to in-house corporate communications. Drawing from his diverse background at agencies like Ogilvy and Freud's, Michael shares valuable insights on the evolving role of corporate communications in today's fast-paced business environment.

Key Takeaways:

Discover the parallels between advertising planning and corporate communications, and how understanding human behaviour is essential in both fields.
Gain insights into the differences between agency and in-house environments, and the importance of depth versus breadth in communications.
Explore Revolut's focus on innovation and trust, and how these pillars drive their communication strategy.
Learn about the challenges and opportunities of engaging with investors while maintaining transparency and clarity in communications.
Get practical tips for recruitment and building a strong corporate culture based on values and collaboration.

17 episoder

#Business #Instinctif Partners