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The Price Of Switching Athletic Conferences
Manage episode 416820533 series 3572837
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Many universities are changing conferences in football and basketball. They're looking for a pot of gold with respect to increased funding, improved enrollment, better rivalries, and brand development. But Georgia State professor Stephanie Herbst Lucke, a former collegiate All-American herself, says not so fast. Her study finds that in the long run, spending millions to switch conferences may not be worth it for most schools.
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