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Viral Food Trends, Restaurant PR and Chocolate Chip Cookies with Alex Reichek of ChekmarkEats
Manage episode 442762347 series 3562341
Innhold levert av Katherine Sprung. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Katherine Sprung eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode of 'Sprung on Food,' host Kae Sprung sits down with Alex Reichek, the creator of Chekmark Eats and a PR and marketing expert in the culinary world.
They discuss the viral Olympic village chocolate muffin, the concept of viral foods, and Alex’s experiences tasting the original chocolate chip cookie croissant in Paris.
Alex shares her journey from New York to Austin, shedding light on the differences in culinary trends between the cities, and emphasizes the importance of authentic food experiences. The conversation also delves into her personal tastes, the evolution of her blog, the unique approach she takes with her clients, and the universal language of food. Don't miss Alex’s tips on what makes the perfect chocolate chip cookie!
00:00 Introduction to Alex and Chekmark Eats
01:44 The Perfect Chocolate Chip Cookie
05:08 Exploring Bakeries and Cookies in Austin
11:04 Food Memories and Emotional Connections
15:52 Austin vs. New York Food Scene
19:22 The Future of Austin's Culinary Landscape
23:20 Parisian Culinary Trends and Viral Foods
25:28 Discovering the Original Taste
26:05 The Viral Chocolate Muffin Debate
30:32 The Rise of Chekmark Eats
34:48 From Blogging to PR Success
37:29 Balancing Creativity and Client Needs
42:35 Building a Community Through Food
48:07 How to Follow and Support Alex
See behind the scenes photos and video here: http://instagram.com/sprungonfood
Check back for new episodes, and make sure to also subscribe: https://www.youtube.com/@iamsprung
You can also learn more and follow Kae Sprung here:
Website: http://katherinesprung.com
Instagram: https://www.instagram.com/iamsprung
TikTok: https://www.tiktok.com/@iamsprung?
About the show:
Sprung On Food is an interview based series, hosted by Katherine Sprung, a food and media entrepreneur. This season, we're stepping into the world of food content creation, featuring food bloggers, chefs, cookbook authors, and media pros you should know. And, we get to know them through food, a universal connector.
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