Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Speaker: Paul Fromberg. This message was preached on June 26th, 10:45AM, at St. Gregory of Nyssa Episcopal Church. Related Verses: Kings 19:15–16, 19–21; Galatians 5:1, 13–25; Luke 9:51–62
Speaker: Paul Fromberg. This message was preached on June 26th, 10:45AM, at St. Gregory of Nyssa Episcopal Church. Related Verses: Kings 19:15–16, 19–21; Galatians 5:1, 13–25; Luke 9:51–62
Speaker: Kerri Meyer. This message was preached on August 21st, 10:45AM, at St. Gregory of Nyssa Episcopal Church. Related Verses: Isaiah 58:9b-14; Hebrews 12:18-29; Luke 13:10-17
Speaker: Paul Fromberg. This message was preached on August 21st, 8:30AM, at St. Gregory of Nyssa Episcopal Church. Related Verses: Isaiah 58:9b-14; Hebrews 12:18-29; Luke 13:10-17
Speaker: Sara Miles. This message was preached on August 14th, 10:45AM, at St. Gregory of Nyssa Episcopal Church. Related Verses: Jeremiah 23:23-29; Hebrews 11:29-12:2; Luke 12:49-56
Speaker: Susanna Singer. This message was preached on August 14th, 8:30AM, at St. Gregory of Nyssa Episcopal Church. Related Verses: Jeremiah 23:23-29; Hebrews 11:29-12:2; Luke 12:49-56
Speaker: Paul Fromberg. This message was preached on August 7th, 10:45AM, at St. Gregory of Nyssa Episcopal Church. Related Verses: Genesis 15:1-6; Hebrews 11:1-3, 8-16; Luke 12:32-40
Speaker: Susanna Singer. This message was preached on July 31st, 10:45AM, at St. Gregory of Nyssa Episcopal Church. Related Verses: Ecclesiastes 1:2, 12-14; 2:18-23; Colossians 3:1-11; Luke 12:13–21
Speaker: Nancy Milholland. This message was preached on July 31st, 8:30AM, at St. Gregory of Nyssa Episcopal Church. Related Verses: Ecclesiastes 1:2, 12-14; 2:18-23; Colossians 3:1-11; Luke 12:13–21
Speaker: Sara Miles. This message was preached on July 24th, 10:45AM, at St. Gregory of Nyssa Episcopal Church. Related Verses: Genesis 18:20-32; Colossians 2:6-15; Luke 11:1-13
Speaker: Andy Shamel. This message was preached on July 24th, 8:30AM, at St. Gregory of Nyssa Episcopal Church. Related Verses: Genesis 18:20-32; Colossians 2:6-15; Luke 11:1-13
Speaker: Andy Shamel. This message was preached on July 17th, 10:45AM, at St. Gregory of Nyssa Episcopal Church. Related Verses: Genesis 18:1-10a; Colossians 1:15-28; Luke 10:38–42
Speaker: Paul Fromberg. This message was preached on July 17th, 8:30AM, at St. Gregory of Nyssa Episcopal Church. Related Verses: Genesis 18:1-10a; Colossians 1:15-28; Luke 10:38–42
Speaker: Paul Fromberg. This message was preached on July 10th, 10:45AM, at St. Gregory of Nyssa Episcopal Church. Related Verses: Deuteronomy 30:9-14; Colossians 1:1–14; Luke 10:25–37
Speaker: Sara Miles. This message was preached on July 10th, 8:30AM, at St. Gregory of Nyssa Episcopal Church. Related Verses: Deuteronomy 30:9-14; Colossians 1:1–14; Luke 10:25–37
Speaker: Kerri Meyer. This message was preached on July 3rd, 10:45AM, at St. Gregory of Nyssa Episcopal Church. Related Verses: Isaiah 66:10-14, 19–21; Galatians 6:1-16; Luke 10:1-11, 16-20
Speaker: Andy Shamel. This message was preached on July 3rd, 8:30AM, at St. Gregory of Nyssa Episcopal Church. Related Verses: Isaiah 66:10-14, 19–21; Galatians 6:1-16; Luke 10:1-11, 16-20
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