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Refine Labs' Attribution Measurement Framework | Megan Bowen on RevOps Corner
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From RevOps Corner:
In this episode of The RevOps Corner, our host Eddie Reynolds sits down with Megan Bowen, CEO at Refine Labs – one of the top marketing agencies for B2B SaaS scale ups.
You'll learn about:
- Hybrid marketing attribution (blending the attribution between software and self-reporting)
- Measuring the effectiveness of marketing all the way through to revenue
- And breaking it down by each channel within marketing that contributes to that revenue
- As well as the most common mistakes made in B2B SaaS marketing and how to fix them
Refine Labs has some exciting content updates coming soon with their product, The Vault, where you can get access to everything you need to know to implement their strategies at your own company. Be sure to check it out!
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