Ben Antier, Founder Of Publica: $220 Million Sale To $IAS Startup Exits podcast

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Startup Exits »
Ben Antier, founder of Publica: $220 million sale to $IAS

2+ y ago 38:18

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M4A•Episoder hjem

Innhold levert av StartupSoft. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av StartupSoft eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In the days when TVs were "dumb", everyone tuned into the same content. Today, the TV watching experience is highly personalized, including the ads. This realization led Ben Antier and Cedric Tournay to start Publica, an advertising platform for smart TVs that was acquired by Integral Ad Sciences ($IAS) for $220 million in 5 years since inception.

On this episode of the Startup Exits Podcast, we chat with Ben about:

• What is an internet connected TV (CTV)?

• How are ads served on smart TVs?

• Do smart TVs personalize ads and track users?

• Influence of COVID on TV consumption

• TV ads for startups: will TV ads become more accessible?

• Will user generated ad content make its way to "the big screen"?

• Advertising in the post cookie world

Startup Exits is brought to you by StartupSoft. Subscribe for more episodes.

… continue reading

25 episoder

#Business #StartupSoft

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Ben Antier, founder of Publica: $220 million sale to $IAS

published 2+ y ago

Del

M4A•Episoder hjem

Innhold levert av StartupSoft. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av StartupSoft eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In the days when TVs were "dumb", everyone tuned into the same content. Today, the TV watching experience is highly personalized, including the ads. This realization led Ben Antier and Cedric Tournay to start Publica, an advertising platform for smart TVs that was acquired by Integral Ad Sciences ($IAS) for $220 million in 5 years since inception.

On this episode of the Startup Exits Podcast, we chat with Ben about:

• What is an internet connected TV (CTV)?

• How are ads served on smart TVs?

• Do smart TVs personalize ads and track users?

• Influence of COVID on TV consumption

• TV ads for startups: will TV ads become more accessible?

• Will user generated ad content make its way to "the big screen"?

• Advertising in the post cookie world

Startup Exits is brought to you by StartupSoft. Subscribe for more episodes.

… continue reading

25 episoder

#Business #StartupSoft

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