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3. The Digital Marketing Framework That Will Help You Tell Better Stories with Cyndi Zaweski
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If you’ve ever heard the advice “you need more storytelling” in your marketing, but you’re unsure how to actually execute that, this episode is for you. Unless you’re already a writer, a lot of people freeze up when they’re told to tell stories. “What do I include in the story? What if I’m not a good storyteller? What does it even mean to be a ‘good’ storyteller?”
Well today, I’m joined by Cyndi Zaweski is an award-winning journalist and content strategist here to help you tell better stories. Her StoryCraft marketing framework gives founders a cohesive strategy to share their passions and expertise, using their story as the throughline between what they love and who they serve.
She writes about the intersection of business growth and personal growth to inspire storytelling ideas in her community of more than 80,000 people online. With all of the conflicting advice being thrown at us online about what hashtags to use, when to post, etc. it’s really refreshing to hear Cyndi’s take. By taking a journalistic approach to marketing, Cyndi cuts through the noise and simplifies the entire process.
In this episode, we’re chatting about:
- How Cyndi’s background in journalism made her approach to Instagram different
- Actionable tips to tell better stories
- Why telling better stories can land you more aligned clients
- The importance of shifting our focus away from fast growth tips
Connect with Cyndi:
Connect with me:
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