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Innhold levert av Scott D. Clary. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Scott D. Clary eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Lessons - Why Everyone Should Have a Podcast | Lindsay Tjepkema - Founder and CEO of Casted

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Manage episode 439446516 series 2934427
Innhold levert av Scott D. Clary. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Scott D. Clary eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this "Lessons" episode, we explore the innovative journey of Lindsay Tjepkema, Founder and CEO of Casted. Lindsay shares her experiences in revolutionizing B2B marketing through podcasting, the power of authentic storytelling, and how to use podcast content to drive deeper engagement. Learn how brands can create more meaningful connections with their audience by shifting from traditional marketing tactics to a content-led approach.

Authenticity in Storytelling: Lindsay highlights the importance of genuine, compelling stories in B2B marketing. Learn why staying true to your brand’s voice and delivering valuable content resonates more with your audience, building trust and loyalty over time.

Measuring Success Beyond Downloads: Learn how brands can redefine podcast success by focusing on relationship-building and content distribution. Lindsay shares insights on leveraging podcast episodes across multiple channels to maximize value and impact, going beyond traditional download numbers.

Content as a Relationship Builder: Lindsay emphasizes the role of podcasting as a tool for building lasting relationships, not just content creation. Discover how brands can repurpose podcast content to fuel broader marketing strategies and drive ongoing engagement with their audience.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/5igYy5TPr2Y

Apple: https://podcasts.apple.com/us/podcast/lindsay-tjepkema-founder-ceo-of-casted-harnessing/id1484783544?i=1000522434795

Spotify: https://open.spotify.com/episode/4mZ12U5DuGSei7Qybj9VKQ?si=69f20e3fd77240d4

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy

  continue reading

664 episoder

Artwork
iconDel
 
Manage episode 439446516 series 2934427
Innhold levert av Scott D. Clary. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Scott D. Clary eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this "Lessons" episode, we explore the innovative journey of Lindsay Tjepkema, Founder and CEO of Casted. Lindsay shares her experiences in revolutionizing B2B marketing through podcasting, the power of authentic storytelling, and how to use podcast content to drive deeper engagement. Learn how brands can create more meaningful connections with their audience by shifting from traditional marketing tactics to a content-led approach.

Authenticity in Storytelling: Lindsay highlights the importance of genuine, compelling stories in B2B marketing. Learn why staying true to your brand’s voice and delivering valuable content resonates more with your audience, building trust and loyalty over time.

Measuring Success Beyond Downloads: Learn how brands can redefine podcast success by focusing on relationship-building and content distribution. Lindsay shares insights on leveraging podcast episodes across multiple channels to maximize value and impact, going beyond traditional download numbers.

Content as a Relationship Builder: Lindsay emphasizes the role of podcasting as a tool for building lasting relationships, not just content creation. Discover how brands can repurpose podcast content to fuel broader marketing strategies and drive ongoing engagement with their audience.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/5igYy5TPr2Y

Apple: https://podcasts.apple.com/us/podcast/lindsay-tjepkema-founder-ceo-of-casted-harnessing/id1484783544?i=1000522434795

Spotify: https://open.spotify.com/episode/4mZ12U5DuGSei7Qybj9VKQ?si=69f20e3fd77240d4

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy

  continue reading

664 episoder

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