105 - Laryssa and Liz Chat with Christina Kober About Building a Successful Jewelry Business

Success With Jewelry

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #105. We sit down with the talented jewelry designer and entrepreneur, Christina Kober. Since launching her business in 2007, Christina has built a thriving e-commerce store, secured placements in over 90 retail locations, and grown a dedicated team of three. In this episode, Christina shares her journey of discovering her niche, the strategies that set her brand apart in a competitive market, and the key steps she took to steadily grow her business.

What You'll Learn:

• Finding Her Niche: Discover how Christina identified her unique place in the jewelry design world and the pivotal moments that defined her brand’s direction.

• Starting and Growing Her Business: Learn about Christina’s initial steps in launching her business, gaining traction, and expanding from an online store to multiple retail locations.

• E-Commerce Success: Gain insights into effective strategies for growing and maintaining a successful e-commerce presence, and how Christina has adapted her digital marketing approach over the years.

• Maintaining Balance: Hear Christina discuss how she balances managing a growing business, nurturing her creativity, and maintaining personal well-being.

Bonus Content:

Stick around after the main episode for exclusive bonus content where Christina delves into the challenges she has faced and the strategies that continue to drive her success today. Don’t miss these invaluable tips to help you navigate your own jewelry business journey!

About Our Guest:

Christina Kober is a renowned jewelry designer and entrepreneur who has been making waves in the industry since 2007. With a successful e-commerce store and her pieces featured in over 90 retail locations, Christina exemplifies what it takes to build and sustain a successful jewelry business. Her dedication to finding her niche and growing her brand serves as an inspiration to independent jewelry artists everywhere.

https://christinakober.com/ https://www.instagram.com/christinakober/

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!