Creating a Winning Podcast Growth Strategy: A 5-Step Framework for Success
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Unfortunately, it takes more than great content to grow your podcast and reach your goals. Today, I am going to be walking you through a 5-step framework you can use to strategically grow your podcast. This week, episode 48 of Successful Podcasting Unlocked answers the question: How do I create a podcast growth strategy that actually works?
Have your own podcast questions? Head to SuccessfulPodcastingUnlocked.com to share them with us.
In this episode, I share:
- Get clear and define your goals and objectives so you have a clear picture of what you’re working toward.
- Your audience goes beyond your podcast listeners; if your podcast is the only content you’re creating, you won't get very far.
- Craft compelling and valuable content that listeners cannot find by simply googling the topic.
- Repurpose your podcast content for wider reach across other platforms.
- Building a community around your podcast is a great way to enhance listener loyalty.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
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1. Creating a Winning Podcast Growth Strategy: A 5-Step Framework for Success (00:00:00)
2. The importance of getting clear on and defining podcast goals and objectives. (00:03:53)
3. Understanding your target audience. (00:05:30)
4. Don’t create generic content that can be easily found through a Google search; create compelling, tailored content instead. (00:07:47)
5. Repurpose your podcast content to be used across various platforms. (00:08:46)
6. Building a community around your podcast can increase engagement and loyal listeners. (00:12:40)
7. The importance of long-term growth strategies and staying flexible and adaptable in the ever-changing podcast landscape. (00:15:05)
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