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How to Run Dynamic Podcast Ads That Convert Your Listeners into Clients
Manage episode 397033398 series 3547663
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You might have heard about dynamic ads or seen them as an option on your podcast hosting platform but don’t know what they are. Dynamic ads are a great way to share up-to-date information with your listeners while still keeping your episode content evergreen. This week, episode 04 of Successful Podcasting Unlocked answers the question: What are dynamic ads and how can I use them?
Have your own podcast questions? Head to SuccessfulPodcastingUnlocked.com to share them with us.
In this episode, I share:
- Using dynamic podcast ads to share current information and offers with your audience.
- How to properly use the pre-roll, mid-roll, and post-roll ad slots for different types of content.
- How long your dynamic content should be depending on the placement.
- Not all podcast hosting platforms support dynamic ads, so it is important to do your research when finding a platform that offers this feature.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
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Kapitler
1. What are Dynamic Ads and How Can I Use Them? (00:00:00)
2. An example of how dynamic ads allow podcasters to provide up-to-date information, regardless of when the listener is tuning in. (00:01:35)
3. Using podcast dynamic ads in pre-roll, mid-roll, and post-roll to promote events, products, or services without disrupting the listener experience. (00:03:04)
4. Dynamic ad content should be engaging and of value to the listener. (00:06:28)
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