The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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327: 3 Considerations When Licensing Your Content To Other Coaches
MP3•Episoder hjem
Manage episode 428982344 series 2917931
Innhold levert av April Beach. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av April Beach eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Wondering if licensing your content is the right move? In this episode, we're talking about the crucial considerations for coaches, consultants, and subject matter experts looking to license their content. If you’ve been selling your genius directly to your clients and are now thinking of scaling your business by allowing other coaches or consultants to distribute your content, this podcast is for you. We dive into the key questions you should ask yourself before making this decision. Are you still planning to sell your content directly? How would licensing affect the integrity of your brand? What pricing structures should you consider? We cover it all so you can make an informed choice that's right for your business. What can you expect from this episode? We'll break down three main considerations to help guide your decision. First, we talk about whether you’ll keep selling your content yourself. This is essential because if you’re licensing to a direct competitor, it could impact both parties. Next, we discuss the importance of setting marketing rules for how your content is advertised by others. This is about maintaining the integrity of your brand and ensuring it’s presented in a way that aligns with your values. Finally, we go over pricing strategies, making sure you set fair guidelines for how others can price your licensed content. You’ll walk away with a clear understanding of these critical factors, empowering you to confidently navigate the licensing landscape. End Results:
…
continue reading
- Understand if continuing to sell your content directly is the right move for you.
- Set effective marketing rules to protect your brand.
- Determine the best pricing strategies for your licensed content.
- Know how to turn competition into clients by leveraging your IP.
- Make ethical decisions that support both your business and your licensees.
For resources and more, visit https://sweetlifepodcast.com/327
329 episoder
MP3•Episoder hjem
Manage episode 428982344 series 2917931
Innhold levert av April Beach. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av April Beach eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Wondering if licensing your content is the right move? In this episode, we're talking about the crucial considerations for coaches, consultants, and subject matter experts looking to license their content. If you’ve been selling your genius directly to your clients and are now thinking of scaling your business by allowing other coaches or consultants to distribute your content, this podcast is for you. We dive into the key questions you should ask yourself before making this decision. Are you still planning to sell your content directly? How would licensing affect the integrity of your brand? What pricing structures should you consider? We cover it all so you can make an informed choice that's right for your business. What can you expect from this episode? We'll break down three main considerations to help guide your decision. First, we talk about whether you’ll keep selling your content yourself. This is essential because if you’re licensing to a direct competitor, it could impact both parties. Next, we discuss the importance of setting marketing rules for how your content is advertised by others. This is about maintaining the integrity of your brand and ensuring it’s presented in a way that aligns with your values. Finally, we go over pricing strategies, making sure you set fair guidelines for how others can price your licensed content. You’ll walk away with a clear understanding of these critical factors, empowering you to confidently navigate the licensing landscape. End Results:
…
continue reading
- Understand if continuing to sell your content directly is the right move for you.
- Set effective marketing rules to protect your brand.
- Determine the best pricing strategies for your licensed content.
- Know how to turn competition into clients by leveraging your IP.
- Make ethical decisions that support both your business and your licensees.
For resources and more, visit https://sweetlifepodcast.com/327
329 episoder
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