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The Age of Grandfluencers: The Seniors Take TikTok

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Manage episode 406638605 series 3030686
Innhold levert av SXSW. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av SXSW eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Grandfluencers are social media’s 70+ creators who are quickly changing the landscape of TikTok, IG, and YouTube. Gone are the days when youth reign supreme. These atypical influencers consist of tech-savvy seniors pulling in millions of followers and brand deals to boot. With nearly 6mill followers the Retirement House, a TikTok channel that features six senior citizens, is at the top of the game. This panel features Retirement House creators and will discuss how they have secured deals with major brands and landed themselves The New York Times, Business Insider, AARP, Buzzfeed and more. Participants: Brandon Chase; Kelsey Weekman; Adi Azran; Gaylynn Baker; Ross Smith

See omnystudio.com/listener for privacy information.

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101 episoder

Artwork
iconDel
 
Manage episode 406638605 series 3030686
Innhold levert av SXSW. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av SXSW eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Grandfluencers are social media’s 70+ creators who are quickly changing the landscape of TikTok, IG, and YouTube. Gone are the days when youth reign supreme. These atypical influencers consist of tech-savvy seniors pulling in millions of followers and brand deals to boot. With nearly 6mill followers the Retirement House, a TikTok channel that features six senior citizens, is at the top of the game. This panel features Retirement House creators and will discuss how they have secured deals with major brands and landed themselves The New York Times, Business Insider, AARP, Buzzfeed and more. Participants: Brandon Chase; Kelsey Weekman; Adi Azran; Gaylynn Baker; Ross Smith

See omnystudio.com/listener for privacy information.

  continue reading

101 episoder

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