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〽️Automated Outreach: Why I (Kind of) Changed My Mind About It? #AskIrfan [S02E08]
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I always thought of automated outreach as downright insulting, bad, and useless.
I and our team send customized pitches via HARO (Help a reporter out) which I talk in S01E06 and S01E07 of this podcast.
And our results speak for themselves: just got cited on HBR (Harvard Business Review)!>
Even when we did guest post outreach, we always did our best to personalize our pitches.
But recently I had a bit of a change of heart regarding automated outreach that many SEOs do in order to earn backlinks.
Don't get me wrong.
I still (and always will) absolutely detest all those annoying email pitches which are:
- badly researched
- copy and paste
- colder than a "banker's heart" and a "brass toilet seat in the Yukon"
Example: I mean I got one asking me to write about them in my Forbes column, and they were a startup that has had made some kind of special socks.
SOCKS!
You must have received at least some of those pitches from salespersons, SEOs, and PR 'professionals.
But, I now realize, there's a better way.
I share what can help you earn links at scale, without annoying your recipients.
Results Earned
We've used this same technique in quite a simple and basic manner to see results like:
- Earn backlinks from sites with DR (Domain Rating) of 40 to 70+.
- Moving our Google SERPs ranking for a keyword (600 searches/month) from position ~80 to position ~30
- Improving rankings of other keywords (100-300 searches/month) and get them to page 2 and 3
Tools Used
- Ahrefs
- Hunter.io
- MailShake
- G Suite
Check out the episode to know more.
SHOW NOTES & MORE DETAILS AT https://www.syedirfanajmal.com/podcast/
Related Resources:
- This is How You Pitch - Ed Ziton [Book]
- My Mention in HBR (Harvard Business Review)
- [Our Case Study Published in SEMrush]: How We Got a Client to $200K Monthly Revenue Through Guest Posting
- Key Email Outreach Mistakes
- S01E06: Haro Outreach [Basic]
- S01E07: Haro Outreach [Advance]
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