Talk Commerce podcast

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Innhold levert av Brent W. Peterson. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Brent W. Peterson eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

All About Change

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Chris Nowinski - Protecting Athletes from Head Injuries & Preventing CTE 27:28

for 5 dager siden27:28

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27:28

Chris Nowinski is a former football player at Harvard University and professional wrestler with WWE, World Wrestling Entertainment. After enduring a career-ending head injury, Chris has dedicated his professional life to serving patients and families affected by brain trauma, particularly Chronic traumatic encephalopathy, or CTE, a progressive neurodegenerative disease that develops after repeated head injuries. Jay and Chris discuss the state of head injuries in American athletics, the difference between advocating for head safety at youth and professional levels, Chris’ newest research, and much more. Episode Chapters (00:00) Intro (00:50) changes in the culture around concussions in the past two decades (02:39) padded helmet technology (03:55) concussion reporting in the NFL (10:35) Chris’ career path and concussion history (14:52) connecting with activists who haven’t themselves suffered a traumatic brain injury (17:42) SHAAKE - a new sign to identify concussions (20:53) Unions can help players advocate for safety policies (23:10) final thoughts and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

Talk Commerce

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If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com

328 episoder

#Tech #Business #Ecommerce #Entreprenuership #Magento #Entrepreneur #Marketing #Brent W Peterson

Talk Commerce

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328 episoder

#Tech #Business #Ecommerce #Entreprenuership #Magento #Entrepreneur #Marketing #Brent W Peterson

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B2B Digital Evolution at 3M with Xavier Rio 29:57

for 4 dager siden29:57

29:57

In this conversation, Xavier Rio discusses the transformative impact of generative AI on operational productivity and scalability. He emphasizes the importance of understanding the specific problems AI aims to solve and the value it brings to the organization. T akeaways Generative AI is crucial for productivity and scalability. Understanding the purpose of AI is essential. AI should not be implemented for its own sake. The focus should be on solving real problems. Content creation is a significant area for AI application. AI can enhance operational efficiency. Defining the added value of technology is key. Generative AI can transform product content creation. The integration of AI requires clear objectives. AI's role should align with business goals. Sound Bites "Generative AI will be a key element on productivity" "What is the added value of the technology?" Chapters 00:00 Introduction to E-commerce Leadership 05:52 3M's Vision and E-commerce Strategy 07:24 Innovation in B2B E-commerce 11:28 The Evolution of Omnichannel Strategies 13:49 The Role of Video in B2B Communication 16:03 Generational Shifts in B2B Buying Behavior 17:21 3M's Growth Channels and Sustainability Initiatives 19:10 Global Insights and Regional Adaptation 20:08 Implementing the Digital Shelf 21:42 AI's Impact on E-commerce Solutions 23:43 Future Trends in E-commerce 26:14 B2B Sales Cycles and Promotional Events 28:21 Innovative Products for the Future…

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Behind the Curtain of AI in eCommerce – Why Good Data is the Key to Staying Competitive with Rochelle Thielen 29:43

for 11 dager siden29:43

29:43

In this conversation, Rochelle Thielen emphasizes the critical role of real-time data in developing effective pricing strategies. She discusses how businesses must adapt quickly to customer expectations and market trends to remain competitive. T akeaways Real-time data is essential for effective pricing strategies. Businesses should aim for a deep understanding of customer expectations. Data analysis should be conducted frequently, ideally in real-time. The 24-hour data limit is outdated for top-tier businesses. Understanding market trends is crucial for pricing decisions. Companies need to be proactive rather than reactive in their pricing. Customer insights can lead to more effective pricing strategies. The speed of data analysis can impact business success. Real-time insights can provide a competitive edge. Adapting to customer needs quickly is vital for growth. Sound Bites "Understanding of what customers are expecting to see." "It should be so much quicker up to real time." Chapters 00:00 Introduction to Traject Data and Rochelle's Background 06:36 Human Oversight in AI Systems 14:54 Trends in Retail Data Usage 21:48 AI Democratization for Small Merchants 27:39 Popular Products and Closing Thoughts…

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The Future of Digital Entertainment with G2A CMO Mona Kinal 30:25

for 18 dager siden30:25

30:25

Summary The conversation explores the expansive growth of the digital gaming industry, highlighting the diversity of gaming platforms and user experiences. takeaways The digital gaming industry is rapidly expanding. Different locations influence gaming preferences. PC gaming remains a significant segment. Mobile gaming is growing at a fast pace. User experience varies across different platforms. Chapters 00:00 Introduction to G2A and Marketing Journey 03:55 The Evolution of G2A's Business Model 06:43 Market Expansion and User Experience 09:34 The Role of AI in Digital Marketplaces 12:31 Understanding Gaming Demographics and Trends 15:28 Future Predictions for the Gaming Economy 18:51 Brand Positioning and Marketing Strategies 21:32 Closing Thoughts and Shameless Plug…

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SEO Success Through Strategic Planning and Patience with Nick Musica 33:24

for 25 dager siden33:24

33:24

Summary This conversation explores the evolving role of SEO in digital marketing, emphasizing the importance of collaboration and understanding its impact on business. The discussion also touches on future trends that will influence SEO strategies. takeaways If you are touching the website, you are doing SEO. Understanding your role in SEO is powerful. SEO contributes to long-term business support. Collaboration is essential for SEO success. Future trends will shape SEO strategies. SEO is not just a technical role; it's collaborative. The landscape of digital marketing is constantly evolving. Awareness of SEO's impact can enhance business strategies. Every team member can influence SEO positively or negatively. Staying updated on trends is crucial for SEO professionals. Sound Bites "Collaboration is key in SEO success." Chapters 00:00 Introduction to SEO and Personal Background 02:56 The Evolution of SEO: Lessons from the Past 05:28 Understanding SEO Pillars: Technical, On-Page, and Off-Page 08:28 Common SEO Mistakes and Low-Hanging Fruits 11:10 The Importance of Content Context and Keywords 12:54 Navigating Cannibalization in E-Commerce 16:49 The Role of Off-Page SEO and Backlinks 20:35 Strategies for Effective Link Building 23:22 The Need for Patience in SEO Results 27:00 Conclusion and Final Thoughts on SEO…

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From Dog Poop Detection to Aerial Innovation: How Caleb Olson's Poop Copter Took Flight 38:19

for 5 weeks siden38:19

38:19

Two reasons to listen. Number 1: this is an awesome episode with a inspiring story Number 2: It's about #2 Summary: In this engaging conversation, Caleb Olson, the inventor of the Poop Copter, shares his journey from software engineer to innovative problem-solver. With a master's in computer science and machine learning background, Caleb discusses how his side project evolved from a basic security camera poop detection system to a fully autonomous drone. He details the technical challenges of creating a precision-landing drone that can identify and collect dog waste, using Raspberry Pi technology and computer vision. Beyond the technical aspects, Caleb offers candid insights about viral fame, the balance between passion projects and business opportunities, and his philosophy on building solutions that haven't been tried before. Takeaways: Caleb's background combines software engineering with machine learning expertise The Poop Copter evolved through multiple iterations over 2.5 years His approach prioritizes simple, cost-effective solutions using basic materials The drone uses custom-trained AI models to identify dog waste Safety and precision landing were key technical challenges The project demonstrates the intersection of hobby drones and practical automation Caleb values creative freedom in side projects over commercial constraints He's developed other innovative solutions, including baby monitoring systems The project highlights the potential for automating common household tasks Balancing viral attention with meaningful development remains a challenge Sound Bites: "I'm a builder and I have these tools and they're just the means to do something with." "That's what's so magical for me still with coding and stuff is you can build seemingly anything." "I've slowly become just the poop man. It's just weird." "I like exploring interesting data sources that I have that feel untapped." Chapters: 00:00 Introduction and Background 15:30 Technical Deep Dive into Poop Copter 31:45 Future Vision and Business Possibilities 40:46 Closing Thoughts and Next Steps…

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Innovative Solutions for Modern Merchants with Shopline's Christopher Yang 31:08

for 6 weeks siden31:08

31:08

In this episode, Christopher Yang, co-president of Shopline, discusses the evolving landscape of e-commerce, the challenges faced by merchants, and the innovative solutions offered by Shopline. He emphasizes the importance of customer engagement, the role of no-code solutions, and the integration of AI in enhancing the e-commerce experience. Christopher also highlights Shopline's commitment to sustainability and its global expansion strategy, aiming to empower merchants in a competitive market. takeaways Christopher Yang has extensive experience in e-commerce across various sectors. Shopline focuses on scalability, performance, and efficiency for merchants. Merchants are looking for personalized and seamless shopping experiences. No-code solutions are essential for reducing development costs and time. AI-driven analytics are crucial for improving conversion rates and customer engagement. Shopline supports international expansion with multi-currency capabilities. Sustainability is becoming a key focus for e-commerce businesses. The future of e-commerce includes trends like live shopping and subscription models. Shopline's app ecosystem enhances merchant capabilities and customer experiences. Understanding customer needs is vital for developing effective e-commerce solutions. Sound Bites "We're here to support different initiatives" "No code is just a part of that" "Explore Shopline for your e-commerce needs" Chapters 00:00 Introduction to Christopher Yang and Shopline 02:38 Shopline's Unique Value Proposition 04:59 Challenges and Innovations in E-commerce 07:30 The Role of AI and No-Code Solutions 10:15 Customer-Centric Strategies and Market Expansion 12:40 Sustainability in E-commerce 15:07 Shopline's Global Reach and Future Goals 17:48 Predictions for E-commerce in 2025 20:13 Innovations and Customer Success Stories 22:58 Closing Thoughts and Contact Information…

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Simplifying the Magento Extension Experience with Ravi Mittal 27:18

for 6 weeks siden27:18

27:18

Summary In this episode of Talk Commerce, Ravi Mittal, CEO of Rave Digital and owner of Aheadworks, discusses the challenges and complexities of the Magento extension system. He highlights the need for a simplified licensing model and centralized management of extensions to enhance the buying experience for merchants. Ravi also shares insights on the upcoming Meet Magento Florida conference, emphasizing its importance in fostering community and collaboration within the Magento ecosystem. takeaways Ravi Mittal founded Rave Digital in 2008 after leaving IBM. Magento is a flexible platform but has challenges with its extension system. The current licensing model for Magento extensions is overly complicated. Merchants often struggle with managing multiple subscriptions for extensions. A centralized marketplace could simplify the purchasing process for extensions. Ravi advocates for a unified licensing cost across all Magento editions. The Magento community is losing market share to competitors like Shopify. Meet Magento Florida aims to revive the community spirit of Magento events. Rave Digital leverages its own extensions for efficient service delivery. Ravi encourages community involvement in advocating for changes in the Magento ecosystem. Sound Bites "Adobe can make certain changes." "We are losing market share to Shopify." "We are growing year over year by 15%." Chapters 00:00 Introduction to Rave Digital and Aheadworks 02:56 Challenges in the Magento Extension System 06:53 Current Licensing Models and Their Complexity 10:39 The Need for Centralized Extension Management 12:41 Proposed Changes for the Magento Community 19:13 Licensing Costs: Open Source vs. Enterprise 21:01 Meet Magento Florida Conference Overview…

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The Power of Video Commerce with Eitan Koter 27:19

for 7 weeks siden27:19

27:19

In this episode, Brent Peterson interviews Eitan Koter, co-CEO of Vimmi, a company specializing in video commerce. Eitan discusses the importance of video in marketing, the rise of shoppable videos, and how brands can effectively integrate video into their e-commerce strategies. He shares insights on creating engaging video content, the future of video marketing, and real-world success stories from various industries. The conversation emphasizes the need for authenticity and consistency in video marketing, as well as the potential for significant conversion rates through effective video strategies. takeaways Video is becoming a foundational channel for companies. Social commerce is projected to exceed $8 trillion by 2030. Authentic and consistent video content drives customer engagement. Short form videos are effective for immediate conversion. Live shopping events can significantly boost sales. Repurposing existing videos can save time and resources. Video is crucial for building trust with potential customers. E-commerce is evolving with the integration of video. Brands need to create a direct relationship with consumers. The future of marketing will heavily rely on video content. Sound Bites "Social commerce is probably what driving it." "Video is a very powerful way to create engagement." "Video keeps users more time on their platforms." Chapters 00:00 Introduction to Vimeo and Eitan Koter 05:56 Integrating Video with E-commerce Platforms 12:32 The Importance of Authentic Content 18:14 Effective Call-to-Actions in Video 24:17 Future Trends in Video Commerce…

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Transforming Food Waste into Delicious Snacks with Betty Liu 38:14

for 8 weeks siden38:14

38:14

In this episode of Talk Commerce, Brent Peterson interviews Betty Lu, the CEO and founder of Confetti Snacks, a company dedicated to transforming imperfect produce into delicious snacks while addressing global food waste. Betty shares her entrepreneurial journey, the challenges of entering the snack market, and the innovative processes behind creating unique flavors. The conversation highlights the importance of sustainability in food production and the company's mission to make healthy eating exciting for consumers. takeaways Confetti Snacks was founded to combat food waste by using imperfect produce. Betty Lu's entrepreneurial journey began with a desire to create a lasting impact. The company focuses on innovative flavors inspired by global cuisines. Sustainability is a core value, with a commitment to upcycling food waste. Confetti Snacks aims to change perceptions of vegetables through delicious snacks. The brand has gained traction in major retailers like Walmart and Disney. Consumer curiosity drives sales, as the product stands out in the market. Betty emphasizes the importance of taste in promoting healthy eating. The company is expanding its product line and exploring new flavors. Confetti Snacks is actively working on partnerships to increase brand visibility. Sound Bites "I wanted to create the anti-thesis of a potato chip." "Nearly one third of edible produce are thrown away every year." "We have a huge pleasure of working with Disney." Chapters 00:00 Introduction to Confetti Snacks and Betty Lu 05:58 The Entrepreneurial Journey and Inspiration Behind Confetti Snacks 11:18 Innovative Snack Production and Flavor Development 14:42 Cultural Influence and Culinary Adventures 16:22 Challenges in Brand Growth and Market Penetration 19:18 Sustainability and Upcycling in the Snack Industry 22:23 Sales Channels and Distribution Strategies 28:13 Future Flavors and Partnerships 32:49 Closing Thoughts and Consumer Reception…

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Navigating the Amazon Marketplace with Carolyn Lowe 24:52

for 9 weeks siden24:52

24:52

Carolyn Lowe, CEO and founder of ROI Swift, shares invaluable insights about succeeding on Amazon's marketplace. With 25+ years of e-commerce experience, including roles at Dell and successful ventures with mom-and-baby brands, Carolyn reveals the strategies that matter most for Amazon success.

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Innovating ERP Solutions for Small Brands with Kyle Hency 32:10

for 10 weeks siden32:10

32:10

In this episode of Talk Commerce, Brent Peterson interviews Kyle Hency, CEO of GoodDay Software, who shares insights from his journey as a co-founder of Chubbies and his current mission to innovate ERP solutions for small brands. The conversation explores the operational challenges brands face today, the evolution of client expectations in technology, and the unique entrepreneurial environment in Austin, Texas. Kyle emphasizes the importance of building accessible tools for brands and the impact of AI on brand building, while also looking ahead to trends for the upcoming holiday season. takeaways Kyle Hency is the CEO of GoodDay Software, previously co-founder of Chubbies. Chubbies was built to authentically connect with a younger audience. GoodDay Software aims to simplify ERP solutions for small brands. Operational challenges for brands include inventory management and market competition. The technology landscape is evolving, with higher expectations from clients. AI is changing the way brands interact with technology and consumers. Austin's tech scene is thriving due to its supportive environment and lower cost of living. GoodDay Software focuses on providing a centralized operating system for brands. The holiday season is expected to show positive trends for brands after a tough period. Collaboration among brands in the e-commerce space is crucial for success. Sound Bites "Every day is a good day." "The cost of living is just so transformative." "It's a system that does a lot more for you." Chapters 00:00 Introduction to Kyle Hency and GoodDay Software 02:57 The Journey from Chubbies to GoodDay Software 05:37 Operational Challenges for Brands 08:20 Building Solutions from Real Pain Points 11:24 The Evolution of Client Expectations 14:03 The Future of ERP Systems 16:33 The Impact of Economic Trends on Brands 19:27 Austin's Unique Innovation Ecosystem 21:57 GoodDay's Mission and Offerings…

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The Digital First Revolution in Retail with Jay Topper 32:15

for 11 weeks siden32:15

32:15

In this episode of Talk Commerce, Jay Topper, CCO of Fabric, shares insights on the evolving landscape of e-commerce, emphasizing the importance of a digital-first mindset, effective content generation, and key metrics for success. He discusses strategies for the upcoming holiday season, the impact of Amazon on retail dynamics, and the significance of maintaining a culture of natural tension within organizations. Jay also highlights the critical role of contribution margin as a key performance indicator and offers predictions for the retail season ahead. takeaways Digital first is about mindset and customer promise. Content generation is critical for product pages. Contribution margin is essential for measuring marketing effectiveness. Natural tension in teams can lead to better outcomes. Retailers need to align marketing and merchandising strategies during peak seasons. Planning and contingency strategies are vital for holiday success. Amazon's influence is reshaping retail promotions and consumer expectations. Metrics should be agreed upon across departments for consistency. Flexibility in operations is crucial during peak times. Optimism is a key driver for success in retail. Sound Bites "You can't just rely on paid ads." "Plan the dive, dive the plan." "You need flexibility during peak." Chapters 00:00 Introduction to Jay Topper and His Journey 03:41 Understanding Digital First in Retail 06:23 The Importance of Content in E-commerce 09:40 Balancing Paid Ads and Organic Content 12:18 Natural Tension in Business 15:07 Key Metrics for E-commerce Success 18:06 Strategies for the Holiday Season 20:55 The Impact of Amazon on Retail 23:52 Predictions for the Upcoming Retail Season 26:31 Closing Thoughts and Fabric's Role…

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All I Want for Christmas is Shopware: A Festive Shoptoberfest Episode 29:57

for 11 weeks siden29:57

29:57

In this special holiday edition of Talk Commerce, host Brent Peterson joins forces with Scott Ohsman of Always Off Brand for an entertaining live recording from Shoptoberfest, sponsored by Shopware. Recorded in Brooklyn, NY, this collaborative episode features an engaging conversation with two dynamic guests: Noah Oakenberg from Above the Fray, a Portland-based solutions integrator specializing in B2B manufacturing, and Rohit Padanga, co-founder and CEO of Zamp, a comprehensive sales tax compliance solution provider. Key Discussion Points: The importance of building authentic customer relationships before pushing sales Inside perspectives on Shoptoberfest and the Shopware community Candid insights into agency-client relationships and partnership alignment Strategic approaches to sales tax compliance in e-commerce Real-world experiences in agency management and client acquisition Special Guests: Noah Oakenberg - Above the Fray (abovethefray.io) Rohit Padanga - Zamp (zamp.com) Co-Hosts: Brent Peterson - Talk Commerce Scott Ohsman - Always Off Brand Recorded live at Shoptoberfest in Brooklyn, NY, this collaborative holiday special brings together the best of both podcasts for an insightful and entertaining discussion about the future of e-commerce and digital partnerships. Sponsored by Shopware…

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Rick Watson and Ben Marks at Shoptoberfest by Shopware 20:59

for 11 weeks siden20:59

20:59

The conversation at Shoptoberfest delves into various aspects of e-commerce, focusing on the unique shopping experience provided by Tmoo, the impact of gamification on consumer behavior, and the current trends in holiday spending. The discussion also highlights the competitive landscape of retail, identifying key players and market dynamics, while exploring the future of e-commerce and B2B opportunities. The speakers reflect on the evolving nature of consumer expectations and the importance of adapting to new market realities. takeaways The Tmoo shopping experience is gamified, making it engaging for users. Consumers are increasingly looking for budget-friendly options during the holidays. Amazon and Shein are major players gaining market share in retail. Good retail practices are still essential in today's market. Emerging markets show a higher percentage of marketplace dominance. Drones are expected to revolutionize delivery in small towns. B2B commerce presents significant opportunities for growth. Shopify currently dominates the direct-to-consumer e-commerce space. Retail trends indicate a mix of winners and losers in the market. The conversation reflects on the importance of adapting to consumer behavior changes. Sound Bites "They're growing like a weed." "It's a lot of Greenfield." "Thanks for having me on." Chapters 00:00 Introduction to Shoptoberfest and Tmoo 02:22 The Gamification of E-commerce 05:26 Consumer Behavior and Holiday Spending 07:37 The State of E-commerce and Market Trends 10:20 The Future of Retail and B2B Opportunities 13:15 Closing Thoughts and Reflections…

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From Pizza Kid to Entrepreneur: Caroline D'Amore's Pink Journey 31:38

for 12 weeks siden31:38

31:38

In this episode, Caroline D'Amore, founder of Pizza Girl, shares her journey from being a 'pizza kid' to a successful entrepreneur in the Italian food industry. She discusses the challenges she faced in a male-dominated space, her innovative products including organic sauces and countertop pizza ovens, and her vision for the future of Pizza Girl. Caroline emphasizes the importance of quality ingredients, empowering women in business, and the evolving trends in the food industry towards healthier options. Takeaways Caroline's background in the pizza industry shaped her work ethic. Pizza Girl was born out of a desire for healthier Italian food options. The brand focuses on quality ingredients and authenticity. Caroline's innovative pizza ovens cater to a diverse audience. The importance of female representation in the food industry is highlighted. Caroline's journey reflects the challenges of being a woman entrepreneur. The future of food is leaning towards cleaner, healthier ingredients. Direct-to-consumer relationships are crucial for brand success. Caroline aims to expand Pizza Girl globally with unique concepts. The podcast emphasizes the need for authenticity in business. Sound Bites "I have a lot to say on the subject." "I am the pizza girl." "Girls are awesome." Chapters 00:00 Introduction to Pizza Girl and Caroline's Journey 08:06 The Product Line: Sauces and Pizza Ovens 13:29 The Vision for Brick and Mortar: Pink and Mortar 18:55 Women in Entrepreneurship: Breaking Barriers 24:18 The Future of Food: Trends and Innovations 30:45 Taste of the Coast.mp4…

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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