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Understanding Audiences and Writing Compelling Stories with Lyle Smith, author of WHY YELLOW MATTERS
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Discover the secrets to finding inspiration and creating meaningful work on the latest episode of The Talk Freelance To Me Podcast. Host Ashley Cisneros Mejia sits down with author and consultant Lyle Smith to discuss his new book WHY YELLOW MATTERS and how it can help you question your beliefs, understand different audiences, and produce your best creative work.
Lyle shares invaluable advice he received as a young reporter to focus your message and insights from his decades of experience helping businesses connect with customers. He also opens up about the unexpected journey that led to writing his book and the importance of collaboration. Tune in to hear Lyle's most memorable quotes and uncover practical tips for writing, publishing, and marketing your own books from a true master of the craft.
About Lyle Smith and WHY YELLOW MATTERS
Lyle Smith is the author of the new book, WHY YELLOW MATTERS, and host of “The Story Forge Podcast”. He’s been a daily newspaper reporter, editor, in-house marketing executive, agency creative director, author, and for more than the past decade, chief of his own consulting brand story agency called Nymblesmith where he helps small to mid-sized businesses get their stories straight so their customers recognize the depth of their value.
Order your copy of WHY YELLOW MATTERS here.
Full show notes here.
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1. Understanding Audiences and Writing Compelling Stories with Lyle Smith, author of WHY YELLOW MATTERS (00:00:00)
2. The origin of Lyle’s book WHY YELLOW MATTERS from a blog post he wrote years ago (00:03:00)
3. The importance of asking why (00:06:31)
4. Why you should always take time to get it right (00:10:11)
5. Give people things that matter to them (00:11:42)
6. Our value as creatives is that we see the world differently (00:13:33)
7. Everyone has a story to tell (00:16:32)
8. Getting company leaders to put themselves in their customers’ shoes (00:17:31)
9. Your brand story is less about you and more about what matters to your customers (00:19:21)
10. People will give you their attention if you give them value (00:19:57)
11. The struggle some founders experience in letting go of their companies (00:22:52)
12. Picking a cover design for your book (00:27:27)
13. The necessary friction between words and images in creative works (00:35:28)
14. The best writing advice Lyle Smith ever received (00:40:52)
15. What’s next for author Lyle Smith (00:47:30)
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