Getting a Seat at the Table with Indy Guha - VP Growth Marketing at Signifyd & Senior Advisor at Bain Capital Ventures

TalkingSense

#CMO #ABM #martech #revtech Why should a VP or a CEO be looking at a sales revtech dashboard? Latané Conant, CMO of 6sense, chats with Indy Guha, VP Growth Marketing at Signifyd & Senior Advisor at Bain Capital Ventures, about: -Keeping an eye on pipeline and booking -What metrics are on Indy’s 6sense dashboard -Why CEOs and VPs need to be looking at the same dashboards as the revenue team -What makes a good board member, and what do board members do, anyway? -Partner marketing vs. customer marketing vs. field marketing -Marketing and creativity ======== Sneak preview: Indy Guha: It's great to have metrics that you care about at a monthly or quarterly level. But I think it's much easier to have action-oriented conversations with your team if you then unpack those into, "What does that mean for this week? What does that mean for the next two weeks?" I'm a big believer that dashboards shouldn't be something the CEO looks at once a week or once a month or the board looks at once a quarter. Ideally, the same dashboard or maybe a slightly busier version of it should be what the team lives in. Latané Conant: Oh, I 100% agree. Indy Guha: Same metrics up and down the reporting tree. And so every team meeting,, team-wide subgroup, it doesn't matter. The first half of the meeting is always, “What's happening right now? And tactically, what do we need to get done to get to where we need to go?” The second half of the meeting is, "All right, let's expand the frame to this month or this quarter." And so the metrics kind of are built that way as well.